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Insights on the Tech Ecosystem

 
Post Image What Stage is Your Tech Partnership Program In?

Are your curious how your tech partnership program stacks up? After studying hundreds of SaaS programs, we established criteria for Newbie, Beginner, Intermediate, Advanced, and Elite tech partnership programs. Take our 9 question quiz to find out what stage your program is, and then receive the info sheet documenting what elements you need for each […]

 
Post Image Platform Strategy at ActiveCampaign: An Interview with Shay Howe

ActiveCampaign combines marketing, marketing automation, and CRM capabilities in one software. In order to provide customers with an even more seamless workflow, ActiveCampaign offers over 290 integrations. Shay Howe, the VP of Platform Strategy at ActiveCampaign, shared his insights on how to grow a successful tech ecosystem and technology partnership program. What is your professional […]

 
Post Image E-commerce Partnerships: A Conversation with Leaders from PayPal, SAP, Omnisend, and Crossbeam

We hosted a roundtable discussion to discuss everything e-commerce partnerships: the state of the market, KPIs, barriers to entry, emerging areas of growth, and best practices around finding and optimizing partnerships. This is the transcript of the conversation. You can also download the video here. Introductions Cristina Flaschen: I’m the CEO of Pandium. We’re excited […]

 
Post Image Survey of Customer Support Leaders on Product Integrations

Customer support teams are on the frontlines for getting customer feedback, and this is true for integrations as well. As Lauren Rose Eimers of Big Cartel put it, “As customer support, we field integration requests from customers, and then we collaborate with the product team and the customer support director to see what can be […]

 
Post Image PM's Guide to Making Tech Partnerships Work: An Interview with Clement Kao

Product managers play a key role in making sure tech partnerships come to life. They often manage and oversee the process of building external APIs and product integrations.  Clement Kao is the co-founder of Product Manager HQ, a community dedicated to providing career advice for both aspiring and experienced product managers. He’s also a product […]

 
 

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