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Insights on the Tech Ecosystem

Category: Integration
 
Post Image Infographic: 6 Ways To Monetize Tech Partnerships

When it comes to monetizing integration tech partnerships, there's a lot of uncertainty around how to do it. In this infographic, we share the most common options. From referral agreements, to charging customers, to taking a revenue share from partners, companies make money off their integrations in a number of ways, and it's helpful to […]

 
Post Image 6 Different Ways To Offer Integrations To Your SaaS Product

Once a SaaS company establishes the core functionality of their product and has some market traction, they will usually start to think about providing their customers with product integrations.  There are many business benefits to offering integrations to your product, from generating leads, reducing customer churn, and increasing upsells and customer loyalty. But like most […]

 
Post Image Customer Support and Product Integrations: An Interview with Craig Stoss of Shopify

Customer support teams are on the frontlines of customer interaction, and often have the best insight into what customers want and need. Craig Stoss is a support lead at Shopify, and he was previously a director of support at Arctic Wolf Networks. He shared his insights on customer support's experience with SaaS product integrations, and […]

 
Post Image E-commerce Partnerships: An Interview with Casey Armstrong, CMO of ShipBob

Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams. Are there trends you are seeing in e-commerce partnerships? There are two things that I would highlight. […]

 
Post Image How to Run a Tech Partnership Program: An Interview with Jeff Reekers, VP at Aircall

Aircall is one of the most used phone systems for businesses all around the world. They have an in-app marketplace with over 50 integrations, as well as listings in the marketplaces of their larger partners, like Salesforce and Hubspot.  We talked to Jeff Reekers, the VP of Marketing at Aircall, and he shared his advice […]

 
 

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