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Category: Partnership Program
 
Post Image Infographic: 6 Ways To Monetize Tech Partnerships

When it comes to monetizing integration tech partnerships, there's a lot of uncertainty around how to do it. In this infographic, we share the most common options. From referral agreements, to charging customers, to taking a revenue share from partners, companies make money off their integrations in a number of ways, and it's helpful to […]

 
Post Image 6 Different Ways To Offer Integrations To Your SaaS Product

Once a SaaS company establishes the core functionality of their product and has some market traction, they will usually start to think about providing their customers with product integrations.  There are many business benefits to offering integrations to your product, from generating leads, reducing customer churn, and increasing upsells and customer loyalty. But like most […]

 
Post Image A Product Manager's Take on Leading Tech Partnerships: An Interview with Kenny Browne

Kenny Browne was an engineer before he became a product manager leading tech partnership programs, first at G2 Crowd and now at Daxko. He shared the KPIs for product teams, his strategic advice on scaling, and the technical considerations that go into creating a successful tech partnership program. As someone who has created and launched […]

 
Post Image Quality Over Quantity in Partnerships: An Interview with James Booker

James Booker has led partnership teams at BigCommerce, Volusion, and Olark. We spoke to him about the biggest challenges in running a partnership program, e-commerce trends, and why quality is more important than quantity. How did you first get into partnerships? I originally started in e-commerce as a sales rep doing inbound and outbound sales. […]

 
Post Image E-commerce Partnerships: An Interview with Casey Armstrong, CMO of ShipBob

Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams. Are there trends you are seeing in e-commerce partnerships? There are two things that I would highlight. […]

 
 

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