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Insights on the Tech Ecosystem

Category: Partnerships
 
Post Image The Evolution of SaaS Platforms: An Interview with Scott Brinker, VP at Hubspot

Scott Brinker is the VP of Platform Ecosystem at Hubspot, and the chair of the MarTech conference. He is well-known for his writings on marketing technology, and his annual mapping of the entire martech ecosystem. Scott shared his insights on how SaaS integration is evolving, the difference between integration and workflow, and what companies should […]

 
Post Image What Stage is Your Tech Partnership Program In?

Are your curious how your tech partnership program stacks up? After studying hundreds of SaaS programs, we established criteria for Newbie, Beginner, Intermediate, Advanced, and Elite tech partnership programs. Take our 9 question quiz to find out what stage your program is, and then receive the info sheet documenting what elements you need for each […]

 
Post Image E-commerce Partnerships: A Conversation with Leaders from PayPal, SAP, Omnisend, and Crossbeam

We hosted a roundtable discussion to discuss everything e-commerce partnerships: the state of the market, KPIs, barriers to entry, emerging areas of growth, and best practices around finding and optimizing partnerships. This is the transcript of the conversation. You can also download the video here. Introductions Cristina Flaschen: I’m the CEO of Pandium. We’re excited […]

 
Post Image PM's Guide to Making Tech Partnerships Work: An Interview with Clement Kao

Product managers play a key role in making sure tech partnerships come to life. They often manage and oversee the process of building external APIs and product integrations.  Clement Kao is the co-founder of Product Manager HQ, a community dedicated to providing career advice for both aspiring and experienced product managers. He’s also a product […]

 
Post Image 6 Different Ways To Offer Integrations To Your SaaS Product

Once a SaaS company establishes the core functionality of their product and has some market traction, they will usually start to think about providing their customers with product integrations.  There are many business benefits to offering integrations to your product, from generating leads, reducing customer churn, and increasing upsells and customer loyalty. But like most […]

 
 

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