iPaaS's require coding around a visual builder
Except when you have relatively simple and static use cases, your developers will have to code around iPaaS's visual builders to enable customers to meet their business objectives. This is a time consuming and frusrating experience for engineers and customers.
Building in house will take years and divert from your core product
Unless integration is a key function of your product, building integration infrastructure is a task few will want to take on. Integration projects are rarely popular, and diverting engineers from your core product misses the opportunity to further your team's special expertise and to focus on building what makes your product truly distinct.
Streamline relationships with partner developers
With Pandium's Partner Portal, third party developers can submit their integration for review. Rather than an endless back and forth with internal and external teams, the white labeled Partner Portal provides a centralized place for communication, support, approval, and usage analytics and logs.