Insights on
API
Lessons Learned from the Leaders of Larger Ecosystems Roundtable
Over at the SaaS Ecosystem Alliance, our CEO Cristina Flaschen hosted a conversation with heads of platform for HubSpot, Twilio, ActiveCampaign, and Grammarly. We wanted to share some of the insights from the discussion, which included how to build an internal culture of ecosystems, measuring the value of tech partnerships, how to prioritize integrations, and best practices for sharing integrations internally and externally.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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Prioritizing Integrations and Platform Management: Interview with Molly Shelestak
Molly Shelestak has worked managing platforms and integrations for a decade, most recently as a Platform Engineering Manager for Andela. She shares her advice on prioritizing integrations, aligning internal and external stakeholders, tools for managing APIs and integrations, and why integrations always take longer than you think they will.
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3 Best Practices for API Documentation
When API users and developers were asked what are the top three most important characteristics they need in an API, thorough documentation beat out performance. In this article, we describe 3 best practices for API documentation that will improve the developer experience and increase adoption.
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Processes for Effectively Managing Integrations: Interview with Connor Heinrich
Connor Heinrich manages third party integrations at Abrigo. He shared with us the importance of aligning with sales, marketing and client services, developing building blocks to a consistent integration experience at scale, and staying close to the customer when scoping out an integration.
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What are Webhooks?: An Explanation for the Non-Technical
If you’re in SaaS, you might have heard the term webhooks. But what exactly are webhooks? To understand webhooks and their role in SaaS integrations, it is helpful to have some background on APIs. We'll explain both, and highlight some real life example of webhooks and ideal webhook use cases.
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration. User stories can help ensure integrations add real value to the customer. Learn what they are and how to write them for product integrations.
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The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle and Commerce One. He shared a strategic framework for designing a partner program, how the partners you choose reflect on your brand, and why this is the era of hyper partnerships and ecosystems.
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Infographic: UX for SaaS Product Integrations
When it comes to product integrations, not all are created equally. In order to be competitive and drive results, you have to ensure your customers have a good user experience. This infographic lays out the items you need to consider when thinking through the customer UX of your product integrations.
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