Insights on
API
Product Leader Shares Their User-Centric Approach to Building Integrations
Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, shares processes she has used to implement this approach in her day-to-day, and provides tactical advice for collecting qualitative & quantitative user data.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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Defining Data Integration and The Modern Data Landscape
Arpit Choudhury, the Founder of astorik, talks about the biggest challenges to offering and managing product integrations, how to assess the internal data landscape of b2b customers when building integrations, and how customers are currently evaluating integrations.
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Developer Experience for Partners & Customers
Sid Maestre, the Director of Developer Relations and Advocacy at Lob, shares how to think of partner developer vs customer developer experience, priorities for organizations introducing developer relations, tactics for collecting developer feedback, and arguments for investing in developer relations.
Building Product Integrations with the Most Business Impact
Francois Grenier, the Head of Technology Partnerships at Sendoso and former Head of Platform Partnerships at Typeform shares the importance of product thinking, building integrations for customer retention vs acquisition, advice for gathering information on ICP tech stack and customer feedback, and more.
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Considerations for Integrating with Cloud Providers like AWS, Google Cloud, and Azure
Anirudh Murali, the co-founder and CEO of Economize, explains the benefits of integrating with cloud providers and how to utilize cloud infrastructure to increase revenue, expand into new markets, and manage integrations.
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The E-Commerce Ecosystem: Industry Trends and Best Practices
Over at the SaaS Ecosystem Alliance, we hosted a discussion with partnerships leaders at Rapyd, Forter, Recharge, and Constructor.io. We wanted to share some of the insights from the discussion, which included frameworks for prioritizing tech partnerships, trends in e-commerce partnerships, and advice for scaling a tech partner program in the e-commerce space.
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Product Leaders Discuss Market and Customer Research for APIs and Integrations
Leaders from Xero, Egnyte, LaunchDarkly, and LivePerson share insights including best processes for deciding on new integrations, figuring out use cases, and defining metrics to convince stakeholders of the business value of integrations and APIs.
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The Pros and Cons of Offering Your SaaS Customers Native Integrations vs Third Party Integrations
In this article, we’ll define native and third-party integrations, discuss their pros and cons, review how they can add value to a B2B SaaS business, and what organizations should consider when implementing either as part of their integration strategy.
What is a Unified API? And How to Evaluate One for Product Integrations
What is a unified API and should one be used for product integrations? A unified API is a “meta” data model designed to enable developers to talk to many other systems’ APIs through one interface. The lack of coverage for partner systems’ data fields and methods, opinionated data models, additional dependencies, and increased latency can all be reasons to avoid unified APIs for product integrations.
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