In this blog post, we discuss the importance of having both internal and external support strategies in place for B2B SaaS integrations, and outline key considerations for implementation.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
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Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
Scott Pollack has led partnership teams at companies like American Express and WeWork.
When it comes to product integrations, not all are created equally. In order to be competitive and drive results, you have to ensure your customers have a good user experience. This infographic lays out the items you need to consider when thinking through the customer UX of your product integrations.
Customer support teams are on the frontlines for getting customer feedback. In order to get more feedback from CS on what customers are voicing with respect to integrations, we surveyed 17 customer support leaders who work in SaaS and asked them what their experiences were with product integrations.
Customer support teams are on the frontlines of customer interaction, and often have the best insight into what customers want and need. Craig Stoss is a support lead at Shopify, and he was previously a director of support at Arctic Wolf Networks. He shared his insights on customer support's experience with SaaS product integrations, and how organizations can best build and communicate product integrations to keep their customers happy.