A co-marketing agreement is a valuable asset at any stage. Even in a project-based relationship, having an agreement in place can set expectations and provide a framework for action.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
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Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
If you're in SaaS, you're probably aware there are many different partner types. With strategic planning, it is important to understand what role each partner type plays in the Revenue Funnel. We created an infographic showing showing where each partner type fits in the funnel.
2021 saw a sharp move to the cloud. As a result, 2021 will be the year of product integration, and companies who fail to build a tech ecosystem around their SaaS product will quickly be left behind. This infographic lays out why this year will be dominated by integration marketplaces.