A co-marketing agreement is a valuable asset at any stage. Even in a project-based relationship, having an agreement in place can set expectations and provide a framework for action.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
Cum lorem rhoncus, tincidunt penatibus nisi, bibendum. Ac tempor odio purus lacus, tortor, mattis sapien consectetur.
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
Scott Pollack has led partnership teams at companies like American Express and WeWork.
Many of us face a common challenge in managing technology partnerships: not enough product and engineering resources. This shows the all too common journey from the idea for the partnership to a failed integration.
If you're in SaaS, you're probably aware there are many different partner types. With strategic planning, it is important to understand what role each partner type plays in the Revenue Funnel. We created an infographic showing showing where each partner type fits in the funnel.
This year has seen a sharp move to the cloud. As a result, 2021 will be the year of the product integration, and companies who fail to build a tech ecosystem around their SaaS product will quickly be left behind. This infographic lays out why this year will be dominated by integration marketplaces.
When it comes to product integrations, not all are created equally. In order to be competitive and drive results, you have to ensure your customers have a good user experience. This infographic lays out the items you need to consider when thinking through the customer UX of your product integrations.
When it comes to monetizing integration technology partnerships, there's a lot of uncertainty around how to do it. In this infographic, we share the most common options. From referral agreements, to charging customers, to taking a revenue share from partners, companies make money off their integrations in a number of ways, and it's helpful to consider the benefits and drawbacks of each.