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Infographic: How to Construct a Co-Marketing Agreement

A co-marketing agreement is a valuable asset at any stage. Even in a project-based relationship, having an agreement in place can set expectations and provide a framework for action.

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Partner Program

ROI

Infographic: Challenges in Managing Technology Partnerships

Many of us face a common challenge in managing technology partnerships: not enough product and engineering resources. This shows the all too common journey from the idea for the partnership to a failed integration.

Infographic: 9 Partnership Types in the Revenue Funnel

If you're in SaaS, you're probably aware there are many different partner types. With strategic planning, it is important to understand what role each partner type plays in the Revenue Funnel. We created an infographic showing showing where each partner type fits in the funnel.

Infographic: The Partner Tech Stack

Assembling the right tech stack can be a huge competitive advantage. This infographic lays out the partner tech stack at a mature organization and breaks down all the best-of-breed tools on the market.

Infographic: Why 2021 Is the Year of the Product Integration

This year has seen a sharp move to the cloud. As a result, 2021 will be the year of the product integration, and companies who fail to build a tech ecosystem around their SaaS product will quickly be left behind. This infographic lays out why this year will be dominated by integration marketplaces.

Infographic: UX for SaaS Product Integrations

When it comes to product integrations, not all are created equally. In order to be competitive and drive results, you have to ensure your customers have a good user experience. This infographic lays out the items you need to consider when thinking through the customer UX of your product integrations.

Infographic: 6 Ways To Monetize Tech Partnerships

When it comes to monetizing integration technology partnerships, there's a lot of uncertainty around how to do it. In this infographic, we share the most common options. From referral agreements, to charging customers, to taking a revenue share from partners, companies make money off their integrations in a number of ways, and it's helpful to consider the benefits and drawbacks of each.