Rish Bhandari, the Founder and CEO of Content Beta, shares how B2B SaaS companies can ensure that their content translates into more conversions, sales, and higher product adoption.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
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Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
Don Gustavson is Vice President of Strategic Partnerships at Partnerize, a global leader in partnership management technology. He shared his north star metric, the power of integrations, and how he sees partnerships and affiliate marketing changing in the next 5 years.
As more SaaS companies build integrations and integration marketplaces, they must be marketed. Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be successful. Here is everything you need to consider when you take on marketing an integration marketplace.
Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams.
Aircall has an in-app marketplace with over 80 integrations, as well as listings in the marketplaces of their larger partners, like Salesforce and Hubspot. We talked to Jeff Reekers, the CMO at Aircall, and he shared his advice on how to build successful tech partnerships and create a powerful ecosystem around a SaaS product.