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Lessons Learned from the Partner Marketing for Ecosystems Roundtable
Over at the SaaS Ecosystem Alliance, our interdisciplinary group for technology partnerships, we held a virtual roundtable event focused on partner marketing for technology ecosystems. Read some of what experts had to say.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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Partner Marketing Software and Partnerships: Interview with Don Gustavson
Don Gustavson is Vice President of Strategic Partnerships at Partnerize, a global leader in partnership management technology. He shared his north star metric, the power of integrations, and how he sees partnerships and affiliate marketing changing in the next 5 years.
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Marketing Integrations and Tech Partnerships: Everything You Need to Know
As more SaaS companies build integrations and integration marketplaces, they must be marketed. Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be successful. Here is everything you need to consider when you take on marketing an integration marketplace.
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E-commerce Partnerships: An Interview with Casey Armstrong, CMO of ShipBob
Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams.
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How to Run a Tech Partnership Program: An Interview with Jeff Reekers, CMO at Aircall
Aircall has an in-app marketplace with over 80 integrations, as well as listings in the marketplaces of their larger partners, like Salesforce and Hubspot. We talked to Jeff Reekers, the CMO at Aircall, and he shared his advice on how to build successful tech partnerships and create a powerful ecosystem around a SaaS product.
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