The Pandium Gallery is a tool for marketing and partnership teams to highlight their ecosystem of native solutions, apps, ISVs, partners and more. Read this product release to learn more about its features and the workflows for setting up a marketplace using Pandium.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
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Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
Scott Pollack has led partnership teams at companies like American Express and WeWork.
Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet. In this interview she shares underutilized methods for co-marketing and how to scale co-marketing and partner attribution tracking.
No matter what industry or vertical you operate in, your customers need to use your SaaS application with their other software - and they want to be able to do this without manually transferring data, or persuading IT department to build custom integrations. The solution? Build an in-app marketplace.
Over at the SaaS Ecosystem Alliance, our interdisciplinary group for technology partnerships, we held a virtual roundtable event focused on partner marketing for technology ecosystems. Read some of what experts had to say.
Don Gustavson is Vice President of Strategic Partnerships at Partnerize, a global leader in partnership management technology. He shared his north star metric, the power of integrations, and how he sees partnerships and affiliate marketing changing in the next 5 years.
As more SaaS companies build integrations and integration marketplaces, they must be marketed. Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be successful. Here is everything you need to consider when you take on marketing an integration marketplace.
Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams.