Insights on
Marketing
The Pandium Gallery: A White-Labeled, Public-Facing App Marketplace
The Pandium Gallery is a tool for marketing and partnership teams to highlight their ecosystem of native solutions, apps, ISVs, partners and more. Read this product release to learn more about its features and the workflows for setting up a marketplace using Pandium.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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How In-App Marketplaces Create a Competitive Advantage for B2B SaaS
No matter what industry or vertical you operate in, your customers need to use your SaaS application with their other software - and they want to be able to do this without manually transferring data, or persuading IT department to build custom integrations. The solution? Build an in-app marketplace.
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Partner Marketing Software and Partnerships: Interview with Don Gustavson
Don Gustavson is Vice President of Strategic Partnerships at Partnerize, a global leader in partnership management technology. He shared his north star metric, the power of integrations, and how he sees partnerships and affiliate marketing changing in the next 5 years.
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Marketing Integrations and Tech Partnerships: Everything You Need to Know
As more SaaS companies build integrations and integration marketplaces, they must be marketed. Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be successful. Here is everything you need to consider when you take on marketing an integration marketplace.
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E-commerce Partnerships: An Interview with Casey Armstrong, CMO of ShipBob
Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams.
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