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Content Marketing for B2B SaaS & Tech Partnerships: Gaps and Best Practices

Rish Bhandari, the Founder and CEO of Content Beta, shares how B2B SaaS companies can ensure that their content translates into more conversions, sales, and higher product adoption.

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Partner Program

Marketing

Lessons Learned from the Partner Marketing for Ecosystems Roundtable

Over at the SaaS Ecosystem Alliance, our interdisciplinary group for technology partnerships, we held a virtual roundtable event focused on partner marketing for technology ecosystems. Read some of what experts had to say.

Infographic: How to Construct a Co-Marketing Agreement

A co-marketing agreement is a valuable asset at any stage. Even in a project-based relationship, having an agreement in place can set expectations and provide a framework for action.

Partner Marketing Software and Partnerships: Interview with Don Gustavson

Don Gustavson is Vice President of Strategic Partnerships at Partnerize, a global leader in partnership management technology. He shared his north star metric, the power of integrations, and how he sees partnerships and affiliate marketing changing in the next 5 years.

Marketing Integrations and Tech Partnerships: Everything You Need to Know

As more SaaS companies build integrations and integration marketplaces, they must be marketed. Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be successful. Here is everything you need to consider when you take on marketing an integration marketplace.

E-commerce Partnerships: An Interview with Casey Armstrong, CMO of ShipBob

Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams.

How to Run a Tech Partnership Program: An Interview with Jeff Reekers, CMO at Aircall

Aircall has an in-app marketplace with over 80 integrations, as well as listings in the marketplaces of their larger partners, like Salesforce and Hubspot. We talked to Jeff Reekers, the CMO at Aircall, and he shared his advice on how to build successful tech partnerships and create a powerful ecosystem around a SaaS product.