Insights on
Partner Program
Learnings from a Decade of Partnerships w/ Atlassian's Head of Partner Growth
In this interview Richard O'Connell, The Head of Partner Growth at Atlassian shares how to objectively assess new partnerships, how to structure partnerships with competitors, and where partner relationships tend to struggle the most.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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The Benefits of Reporting to Sales & Best Practices for Cross-functional Collaboration
An an engineer turned technology partner manager, discusses how she's serves as a liaison between sales, CX, and product teams to collaboratively identify integration solutions that provide value to their market base.
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How to Track the ROI of SaaS Integrations
Sometimes leaders are on board with the value of investing in integrations and technology partnerships, but other times it may require persuading leadership of the business case to get enough resources. Read to learn some of the best processes and tools to approach this.
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A Partnership Leader Growing HubSpot’s Ecosystem Community
In this podcast from Vince Menzione, an award-winning business and partnerships leader, he speaks with the Platform Ecosystem Advocate at HubSpot on the importance of Marketplaces to B2B, why partnerships are an asset not an appendage, and more.
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How to Improve Tech Partner Engagement and Collaboration with Product Teams
Rachel Collie is the Director of Technology Partnerships and App Marketplace at Unanet. In this interview, Rachel shares barriers to entry that negatively impact tech partners engagement, as well as, tools and processes for scaling collaboration with product teams & tech partners.
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Leveraging Partner Data & Tracking Partner Influence on Sales
Kalen Kimm is the Strategic Partnerships Director at Jebbit. In this interview, he shares his thoughts on why sales should be leveraging partner data along with best practices, technology, and pitfalls for enabling sales teams and tracking partner influence.
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How In-App Marketplaces Create a Competitive Advantage for B2B SaaS
No matter what industry or vertical you operate in, your customers need to use your SaaS application with their other software - and they want to be able to do this without manually transferring data, or persuading IT department to build custom integrations. The solution? Build an in-app marketplace.
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