Insights on
Product management
Justifications for Investing in Tech Partnerships - From Product Leaders
We hosted a discussion with product and tech ecosystem leaders at Duda, Procore, LeafLink, and Digital Bridge Partners on why SaaS organizations should make building an integration ecosystem a strategic priority, and what it takes internally to support the product organization in being ecosystem-first.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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What it Means to be Design-First When Building APIs: Processes and Tools
Steve Rodda is the CEO of Stoplight, a global API design and documentation platform that helps SaaS companies design, test, mock, & document APIs. Along with discussing trends in how companies are designing and documenting their APIs, Steve shares what it means to be an API-first company.
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Product Leader Shares Their User-Centric Approach to Building Integrations
Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, shares processes she has used to implement this approach in her day-to-day, and provides tactical advice for collecting qualitative & quantitative user data.
Building Product Integrations with the Most Business Impact
Francois Grenier, the Head of Technology Partnerships at Sendoso and former Head of Platform Partnerships at Typeform shares the importance of product thinking, building integrations for customer retention vs acquisition, advice for gathering information on ICP tech stack and customer feedback, and more.
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How To Build an Ecosystem First Product Organization
In order for organizations to effectively meet their customers' needs and successfully leverage partnerships, the product department needs to adopt an ecosystem mindset. Understand how an ecosystem product roadmap differs from a traditional approach and how to implement it.
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Product Leaders Discuss Market and Customer Research for APIs and Integrations
Leaders from Xero, Egnyte, LaunchDarkly, and LivePerson share insights including best processes for deciding on new integrations, figuring out use cases, and defining metrics to convince stakeholders of the business value of integrations and APIs.
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The Pros and Cons of Offering Your SaaS Customers Native Integrations vs Third Party Integrations
In this article, we’ll define native and third-party integrations, discuss their pros and cons, review how they can add value to a B2B SaaS business, and what organizations should consider when implementing either as part of their integration strategy.
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Product Leaders Share Best Practices for Building API and Integrations Roadmap
Over at the SaaS Ecosystem Alliance, our CEO Cristina Flaschen hosted a conversation with product leaders from Gusto, Avalara, Reputation, and SugarCRM. We wanted to share some of the insights from the discussion, which included best practices for aligning core product roadmaps with API and integration roadmaps, collecting feedback for your API and Integration roadmap, and common missteps.
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Product Leaders Share Their Frameworks for Prioritizing SaaS Product Integrations
Over at the SaaS Ecosystem Alliance, our CEO Cristina Flaschen hosted a conversation with product leaders from Atlassian, Crossbeam, Gorgias, and Typeform. We wanted to share some of the insights from the discussion, which included their frameworks for how they prioritize integrations, balancing the GTM value with the product value of an integration, best practices for avoiding vanity metrics, and more.
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