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Product management
Product Leaders Share Their Frameworks for Prioritizing SaaS Product Integrations
Over at the SaaS Ecosystem Alliance, our CEO Cristina Flaschen hosted a conversation with product leaders from Atlassian, Crossbeam, Gorgias, and Typeform. We wanted to share some of the insights from the discussion, which included their frameworks for how they prioritize integrations, balancing the GTM value with the product value of an integration, best practices for avoiding vanity metrics, and more.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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Prioritizing Integrations and Platform Management: Interview with Molly Shelestak
Molly Shelestak has worked managing platforms and integrations for a decade, most recently as a Platform Engineering Manager for Andela. She shares her advice on prioritizing integrations, aligning internal and external stakeholders, tools for managing APIs and integrations, and why integrations always take longer than you think they will.
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Creating a Developer Community Around your API: Interview with Marshall Johnston
Marshall Johnston is a Product Manager at NinjaCat responsible for their APIs and Integrations. He shares best practices for PMs building integrations for the first time, as well as how SaaS companies can support third-party developers and create a developer community around their API.
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A Product Leader on How to Build Out a SaaS Platform: Interview with David Grabner
David Grabner is the Product Lead for Apps and Integrations at Miro, a leading collaboration platform. He shares the importance of developer relations, why you need a good testing suite and a process for continually updating integrations, and his north star metrics for product partnerships and integrations.
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Processes for Effectively Managing Integrations: Interview with Connor Heinrich
Connor Heinrich manages third party integrations at Abrigo. He shared with us the importance of aligning with sales, marketing and client services, developing building blocks to a consistent integration experience at scale, and staying close to the customer when scoping out an integration.
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Should Tech Partner Teams Report to Product or Revenue?
When a SaaS company plans to scale their technology partner program, they face a core dilemma: whether the tech partner team should report to Product or a revenue-focused department. Let’s look at 6 factors that should frame the decision.
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration. User stories can help ensure integrations add real value to the customer. Learn what they are and how to write them for product integrations.
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Survey of Customer Support Leaders on Product Integrations
Customer support teams are on the frontlines for getting customer feedback. In order to get more feedback from CS on what customers are voicing with respect to integrations, we surveyed 17 customer support leaders who work in SaaS and asked them what their experiences were with product integrations.
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PM's Guide to Making Tech Partnerships Work: An Interview with Clement Kao
Clement Kao, founder of Product Manager HQ, shared his advice for PMs who are looking to build product integrations. He explained the technical questions to ask before you start, how to think about configurations and the integration UI, and why technology partnerships need both strategic alignment and detailed road maps.
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A Product Manager's Take on Leading Tech Partnerships: An Interview with Kenny Browne
Kenny Browne was an engineer before he became a product manager leading tech partnership programs, first at G2 Crowd and now at Daxko. He shared the KPIs for product teams, his strategic advice on scaling, and the technical considerations that go into creating a successful tech partnership program.
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