Insights on
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Leveraging Partner Data & Tracking Partner Influence on Sales
Kalen Kimm is the Strategic Partnerships Director at Jebbit. In this interview, he shares his thoughts on why sales should be leveraging partner data along with best practices, technology, and pitfalls for enabling sales teams and tracking partner influence.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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Processes for Tracking Partner Influence in the Sales Pipeline
Over at the SaaS Ecosystem Alliance, and in collaboration with Tech Partnerships Ecosystem, we had a discussion on Tracking Partner Influence and Attribution in the Sales Pipeline with partner sales leaders at Salesloft, Quora, NoFraud, and Partnered.
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Partnership Leaders Share Advice on Building Out a Tech Partner Program
Over at the SaaS Ecosystem Alliance, we hosted a discussion with technology partnership leaders on building out a technology partner program. Our CEO Cristina Flaschen spoke with Jaimie Fucillo (Vice President of Partnerships at Mindbody), Daniel O'Leary (Director of Partnerships at Box), Jake Wallace (Head of Global Technology Partnerships at Trustpilot), and Elliot Smith (Head of Partnerships at 6sense).
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Transforming the Channel into Ecosystems: Interview with Allan Adler
Allan Adler has been involved in SaaS partnerships since their inception. He shares how the traditional channel is being transformed by the SaaS explosion, the rise of influence in the B2B buying process, and why ecosystems are rendering the traditional revenue funnel obsolete.
Analytics for Your Integration Marketplace
Many companies do not have marketing analytics for their in-app marketplace and even fewer share these analytics with their partners. Adding these analytics can drive more revenue and improve retention. Pandium now offers these analytics as part of our white-labeled marketplace.
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Navigating the Salesforce Ecosystem: Interview with Danielle Vergara
We spoke to Danielle Vergara, a Salesforce ISV GTM Account Manager, and she shared advice on being successful in the Salesforce ecosystem, how to handle a tech partner who has competitive features, and tips on making the most out of being in the AppExchange.
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Managing Talkdesk's Thriving App Marketplace: Interview with Walla Oriqat
Walla Oriqat leads Talkdesk AppConnect and she shares how her team and cross-departmental stakeholders are structured, what makes for an exceptional partner experience, and how to get internal alignment for successful tech partnerships.
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Scaling SaaS Product Partnerships: Interview with Kabir Mathur
Kabir Mathur has spent his whole career in business development. He is currently the Head of Product Partnerships at Typeform, which launched 50 new integrations launched just last year. Kabir shared why his team reports to Product and his advice for SaaS product partnership teams looking to scale.
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Strategic Advice for Building a Partner Program: Interview with Ed Sullivan of PartnerReady
For over a decade, Ed Sullivan led partnership teams at large companies like Salesforce and Publicis Groupe, as well as at early stage startups. Then he cofounded PartnerReady. He shared his best advice for startups who want to fully leverage the partner channel and a framework for driving results.
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