Discover the data that B2B SaaS businesses should collect to analyze the impact of integrations on revenue generation and learn how to leverage these insights to attribute revenue directly to SaaS integrations.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
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Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
We hosted a discussion with technology partnership leaders at Mindbody, Box, Trustpilot, and 6sense on how to build out a technology partner program and demonstrate the business impact of tech partnerships in an organization.
Allan Adler has been involved in SaaS partnerships since their inception. He shares how the traditional channel is being transformed by the SaaS explosion, the rise of influence in the B2B buying process, and why ecosystems are rendering the traditional revenue funnel obsolete.
Many companies do not have marketing analytics for their in-app marketplace and even fewer share these analytics with their partners. Adding these analytics can drive more revenue and improve retention. Pandium now offers these analytics as part of our white-labeled marketplace.
We spoke to Danielle Vergara, a Salesforce ISV GTM Account Manager, and she shared advice on being successful in the Salesforce ecosystem, how to handle a tech partner who has competitive features, and tips on making the most out of being in the AppExchange.
Walla Oriqat leads Talkdesk AppConnect and she shares how her team and cross-departmental stakeholders are structured, what makes for an exceptional partner experience, and how to get internal alignment for successful tech partnerships.