Kalen Kimm is the Strategic Partnerships Director at Jebbit. In this interview, he shares his thoughts on why sales should be leveraging partner data along with best practices, technology, and pitfalls for enabling sales teams and tracking partner influence.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
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Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
Over at the SaaS Ecosystem Alliance, and in collaboration with Tech Partnerships Ecosystem, we had a discussion on Tracking Partner Influence and Attribution in the Sales Pipeline with partner sales leaders at Salesloft, Quora, NoFraud, and Partnered.
Over at the SaaS Ecosystem Alliance, we hosted a discussion with technology partnership leaders on building out a technology partner program. Our CEO Cristina Flaschen spoke with Jaimie Fucillo (Vice President of Partnerships at Mindbody), Daniel O'Leary (Director of Partnerships at Box), Jake Wallace (Head of Global Technology Partnerships at Trustpilot), and Elliot Smith (Head of Partnerships at 6sense).
Allan Adler has been involved in SaaS partnerships since their inception. He shares how the traditional channel is being transformed by the SaaS explosion, the rise of influence in the B2B buying process, and why ecosystems are rendering the traditional revenue funnel obsolete.
Many companies do not have marketing analytics for their in-app marketplace and even fewer share these analytics with their partners. Adding these analytics can drive more revenue and improve retention. Pandium now offers these analytics as part of our white-labeled marketplace.
We spoke to Danielle Vergara, a Salesforce ISV GTM Account Manager, and she shared advice on being successful in the Salesforce ecosystem, how to handle a tech partner who has competitive features, and tips on making the most out of being in the AppExchange.
Walla Oriqat leads Talkdesk AppConnect and she shares how her team and cross-departmental stakeholders are structured, what makes for an exceptional partner experience, and how to get internal alignment for successful tech partnerships.
Kabir Mathur has spent his whole career in business development. He is currently the Head of Product Partnerships at Typeform, which launched 50 new integrations launched just last year. Kabir shared why his team reports to Product and his advice for SaaS product partnership teams looking to scale.
For over a decade, Ed Sullivan led partnership teams at large companies like Salesforce and Publicis Groupe, as well as at early stage startups. Then he cofounded PartnerReady. He shared his best advice for startups who want to fully leverage the partner channel and a framework for driving results.