Insights on
ROI
6 Effective Strategies to Attribute Revenue to B2B SaaS Integrations
Discover the data that B2B SaaS businesses should collect to analyze the impact of integrations on revenue generation and learn how to leverage these insights to attribute revenue directly to SaaS integrations.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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VP Insights on Selecting Strategic Technology Partnerships & ROI Management
Gary Balliabio is the VP of Technology Partnerships at Cloudinary. He shares a framework for choosing strategic partnerships optimized for joint value, where technology partnerships bring the most ROI, and how to manage leadership expectations.
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How to Track the ROI of SaaS Integrations
Discover effective processes and tools to present a compelling business case for investing in B2B SaaS integrations and technology partnerships to leadership.Discover effective processes and tools to present a compelling business case for investing in B2B SaaS integrations and technology partnerships to leadership.
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Partnership Leaders Share Advice on Building Out a Technology Partner Program
We hosted a discussion with technology partnership leaders at Mindbody, Box, Trustpilot, and 6sense on how to build out a technology partner program and demonstrate the business impact of tech partnerships in an organization.
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Transforming the Channel into Ecosystems: Interview with Allan Adler
Allan Adler has been involved in SaaS partnerships since their inception. He shares how the traditional channel is being transformed by the SaaS explosion, the rise of influence in the B2B buying process, and why ecosystems are rendering the traditional revenue funnel obsolete.
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