Sometimes leaders are on board with the value of investing in integrations and technology partnerships, but other times it may require persuading leadership of the business case to get enough resources. Read to learn some of the best processes and tools to approach this.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
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Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
Scott Pollack has led partnership teams at companies like American Express and WeWork.
Kalen Kimm is the Strategic Partnerships Director at Jebbit. In this interview, he shares his thoughts on why sales should be leveraging partner data along with best practices, technology, and pitfalls for enabling sales teams and tracking partner influence.
Over at the SaaS Ecosystem Alliance and in collaboration with Tech Partnerships Ecosystem we had a discussion on partner engagement. We spoke to industry leaders on challenges to engaging partners, how partner tech can improve the partner UX, the importance of product and partnership alignment, and why partner journeys should be customer centric.
We're highlighting 8 innovative partner tools that can help partnerships leaders to become more efficient, discover new opportunities, improve partner UX, and report your impact to partners and internal stakeholders. By improving cross-functional and cross-organization collaboration and attribution, these tools will lead to more engaged partners and more internal investment.
Over at the SaaS Ecosystem Alliance, we hosted a discussion with technology partnership leaders on building out a technology partner program. Our CEO Cristina Flaschen spoke with Jaimie Fucillo (Vice President of Partnerships at Mindbody), Daniel O'Leary (Director of Partnerships at Box), Jake Wallace (Head of Global Technology Partnerships at Trustpilot), and Elliot Smith (Head of Partnerships at 6sense).
Allan Adler has been involved in SaaS partnerships since their inception. He shares how the traditional channel is being transformed by the SaaS explosion, the rise of influence in the B2B buying process, and why ecosystems are rendering the traditional revenue funnel obsolete.
Over at the SaaS Ecosystem Alliance, our CEO Cristina Flaschen hosted a conversation with heads of platform for HubSpot, Twilio, ActiveCampaign, and Grammarly. We wanted to share some of the insights from the discussion, which included how to build an internal culture of ecosystems, measuring the value of tech partnerships, how to prioritize integrations, and best practices for sharing integrations internally and externally.
Many companies do not have marketing analytics for their in-app marketplace and even fewer share these analytics with their partners. Adding these analytics can drive more revenue and improve retention. Pandium now offers these analytics as part of our white-labeled marketplace.
Many of us face a common challenge in managing technology partnerships: not enough product and engineering resources. This shows the all too common journey from the idea for the partnership to a failed integration.
Last year, we catalogued the number of integrations at the 1000 fastest growing SaaS companies. The median number of integrations at those companies was 15. But what about integrations at the largest SaaS companies?