Why Yes Code: Pandium on the Google Cloud Platform Podcast

Our CEO Cristina Flaschen went on the Google Cloud Platform Podcast to discuss the Pandium platform and why we're big believers in the yes-code philosophy for building user-facing SaaS integrations.
Written by
Michelle Artreche, Content Marketing Manager
Published on
September 28, 2023

We recently had the chance to share our excitement about Pandium's platform and our "yes code" philosophy on the Google Cloud Platform Podcast.

Pandium is not your average integration platform. It's specifically designed for building and powering in-app marketplaces.

Unlike traditional integration platforms that focus on enterprise workflow automation, Pandium targets the unique challenges of in-app marketplaces.

In the past, we faced some issues using traditional integration platforms for in-app marketplaces.

While they came with pre-built connectors for software, they required extensive engineering efforts to make them suitable for our needs. Scaling and authenticating end users and technology partners, not to mention creating an in-marketplace, presented new challenges that went beyond simple automation.

No code and low code tools are popular these days, and they certainly have their place in improving business efficiency.

At Pandium, we believe in their potential, but we also know that using them in the wrong situations can lead to problems.

When the wrong tool is employed, you end up with limited capabilities that hinder business users, forcing in-house developers to work around the system.

That's not the kind of outcome we wanted.

Related Content: What's Wrong with Low and No Code Platforms?

So, we decided to take a balanced approach.

On the GCP Podcast, we explained how traditional integration platforms, marketed as no code, fall short when used for in-app marketplaces.

They lack the flexibility and customization options we need to meet business objectives without additional coding.

With Pandium, we struck the perfect balance. We made sure our platform allows engineers to code while empowering business users to accomplish tasks without needing to write code.

For instance, customer support personnel can use our Admin Dashboard without code to manage integrations. Marketers can create and update integration tiles in their marketplace without writing a single line of code.

Related Content: SaaS Integrations 101: Advice and Best Practices From a Sr. Engineer

However, we did not make integration configurations themselves no code.

Instead, we left this area for our customers' engineers to write and update specific integration configurations when necessary.

This approach provides ultimate flexibility and control over the configurations offered to customers, without compromising on the ease of use for non-technical users.

By productizing elements like authentication, hosting, and technical infrastructure for product integrations, we reduced the engineering resources needed and allowed developers to work in familiar languages.

This "yes code" approach makes everyone happier – customers get the customizations they need, engineers enjoy the freedom to code, and we all achieve better results.

If you're curious to hear more about our discussion on the Google Cloud Platform Podcast, head over to their site. And if you want to see Pandium in action, request a demo here.

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