Frequently Asked Questions

Questions for us? We’re here to help. Here’s some of our most asked questions.

How does Pandium help me drive more revenue from my tech partnerships?

The most common reason tech partnerships don’t drive more revenue is the lack of infrastructure to make them successful at scale. Pandium gives you a world class Marketplace and Partner Portal that will attract more partners and satisfy customers.

Its Admin Dashboard ensures CS can be proactive, and that marketers can update content and design as needed, further ensuring a positive customer UX at scale.

Visibility into attempted installs, usage, and a wait-list feature ensures leads aren’t lost for you or your partners, and that the integrations your customers want most are made available.

What will my tech partners’ experience be like on Pandium?

Your tech partners can submit their marketing materials and their integration in your customizable Partner Portal. After you approve their app and materials, it will be published to your marketplace. If you choose to have their integration run on Pandium, the partner can access all the customer activity and logging for their integration, which enables them to troubleshoot and provide proactive customer support, as well as track business results.

Will my customers know about Pandium or do they have to make a Pandium account?

No. The customer experience is completely white labeled to your brand and your partners’ brand. Your customer does not have to register with Pandium and nor will they know Pandium exists.

What if we or our partners have integrations we don’t want to run on Pandium?

You can create a marketplace listing for any integration, whether it is run on Pandium or not. In those cases, the ‘install’ or ‘connect’ button will direct the customer to the workflow you or your partner already have set up.

Why shouldn’t I build this myself?

Would you try to build your own CRM or cloud infrastructure? An iMaaS provides you with the infrastructure you need to be successful with product integrations. The main reasons to build a product in-house are if it is in your area of expertise or you need a great degree of customization around what the product does. For the vast majority of companies, building an iMaaS in-house doesn’t add a lot of value, and it will take a whole team of senior engineers years to achieve similar functionality to Pandium.

Why is an iMaaS like Pandium better than an app store?

App stores provide a customizable marketplace front-end and partner portal to onboard partners. However, they do not provide connectors to other systems or visibility into integration usage, errors, and analytics. Most don’t embed in your product. If you use an app store for your integration marketplace, you or your partners will have to build and host the integrations and their infrastructure and build infrastructure to provide a unified experience.

Why is an iMaaS like Pandium better than an iPaaS?

iPaaS’s were designed for internal workflow automation, not product integrations which have thousands of different end users. They offer connectors to other systems but no front-end marketplace or accessible logging for CS or business analytics. This means you have to build this infrastructure yourself.

They also have thick connectors that might not meet your customers’ business needs. Coding around these thick connectors is frustrating for engineers.

Finally, the customer experience when an iPaaS is used for product integrations is frequently subpar as it often forces customers to go through multiple steps or leave your app. Pandium is designed so you can offer your customers a native, self-serve in-app experience with the exact fields they need to accomplish their objectives.

How long will it take to launch an in-app marketplace on Pandium?

It can be as fast as a few days. Your whole team can learn how to use Pandium in an afternoon. Once you select your integrations and your marketers set the content and design, your junior dev just needs to code the integrations’ business logic, and the marketplace is ready to launch.

What if I am only looking to build a few product integrations? Can you help me get listed in my larger partners’ integration marketplaces?

Yes! Pandium can be used for individual product integrations, and with or without an in-app marketplace.

We can ensure your product integration and its UI are robust and high quality. Poorly designed integrations and UI are some of the most common reasons integration submissions are rejected by large marketplaces.

In addition, we can help you get your integration submitted in days or weeks instead of months. (To learn more, download our case study on how we helped one Series B company get preferred status in a large e-commerce marketplace.)

What is a Pandium connector and what systems can you connect my product to?

Pandium’s connectors bridge your system with other systems and handle standing up authentication endpoints, generating tokens, and creating secure connections. We can connect your product to nearly any system your customers need.

Check out our Systems page for some of the systems that are available. We can build additional connectors to your app, usually at no charge.

Do I need developers to launch my marketplace or product integrations on Pandium?

Your developers have one job on Pandium: to code the configurations of your product integrations. This can be done by a junior developer writing in any common language, often in a few hours. If you have no developer resources, our professional services team can do this for you.

This was an intentional decision because, in our experience, thick third party connectors who define the business logic of integrations frequently fail to meet the needs of customers. In addition, products and APIs are changing faster than ever. With Pandium, you have the agility to update the configurations at any time, in a few hours. With iPaaS's, you have to wait for the third party to update them.

In addition, when you or your tech partner configure the integrations, it establishes a stronger partnership between your team and your tech partner's team. Directing your customers to third party platforms often eliminates any direct relationship between you and your tech partner. Pandium takes care of the infrastructure so you and/or your tech partners can focus on the business logic of integration and seamlessly collaborate on customer support.

Why isn't Pandium no code?

You know your customer and you are in the best position to understand the exact business logic they need. iPaaS’s have thick connectors that, in the real world, often end up requiring developers to code around a visual builder to get the logic right, which is a frustrating experience for developers and customers. Plus, SaaS products are changing faster than ever. Lighter connectors give you the agility to make instant updates to the business logic rather than wait for us to do so.