Between Product and Partnerships Podcast

Heading into planning season with a channel goal on the list? Cheryl Stookes has sat on both sides of the table, building partner programs at vendors and deciding which vendors to back as a partner. She unpacks how partners weigh where to spend their time, and what SaaS companies need in place before that calculation tips in their favor.

Why do so many partner programs fail to bring in revenue? KaraLynn Lewis, founder of Partnership Advisory, has built programs from scratch and now helps companies fix the ones that stall. She and Cristina Flaschen talk through the most common mistakes and how to avoid them.

Cristina Flaschen sits down with Jira Cooley, Snowflake Partner Lead at GrowthLoop, to discuss his journey through product and technology partnerships and his decision to move closer to the revenue side of the business. Along the way, they explore what it takes to build technical fluency without an engineering background, and why asking better questions is often more valuable than having all the answers.

Cristina Flaschen and Roee Hartuv discuss why AI is forcing software companies to rethink pricing from the ground up. As AI introduces real marginal costs, unpredictable usage patterns, and new customer expectations, many of the traditional SaaS pricing models are no longer enough.

In this episode, former Knak VP of Product Rod Moshfeghi joins Cristina Flaschen to break down why the rise of the citizen developer actually makes rigorous systems design and long-term maintenance more critical than ever.

In this episode of Between Product and Partnerships, Cristina Flaschen talks with Martin Scholz, founder of CEG Consult, about why most partnership initiatives miss the mark, and what actually separates transactional deals from true, strategic relationships.

Partnerships are powerful, but only when they’re operationally real. In this episode of Between Product and Partnerships, Jenn and Cristina dig into why partner motions struggle to scale, and why many teams still find it hard to make them work.

Stephanie Neill, Head of Product at Stripe, joins Pandium CEO Cristina Flaschen to unpack how AI is reshaping product development in practice. From cutting iteration cycles to exposing the limits of bad data, Stephanie shares how the fundamentals of product thinking still apply, and why teams that chase AI without grounding in real problems are setting themselves up to fail.