Download the 2021 guide to launching an integration marketplace

Get the doubled-in-size 2021 guide. Includes new content on how to get internal resources, developing an ideal partner profile, building a marketplace, and partner marketing.

Everything You Need to Know About Launching an Integration Marketplace

01

Getting More Internal Resources

We lay out what you need to have in place before launching your marketplace and a template for how to get more resources from your organization to build and support your marketplace.
02

Identifying Ideal Tech Partners

Get a detailed rubric for identifying your ideal tech partner profile, including how to predict and assess ROI on integrations and tech partnerships. Use the rubric as you grow to decide how to allocate your resources to different tech partners.
03

Building the Marketplace

Learn all the elements that go into an integration marketplace and the different platforms you can use to underpin your marketplaces. Understand how each options impact business outcomes. Get worksheets on building vs buying your marketplace.
04

Marketing and Customer Support

Once the marketplace is built, you have to tell prospects and customers about it and support it. Learn best practices and tactics leading up and following your launch, and understand how to leverage the resources of your partners.
05

Scaling Your Marketplace

Learn how to put the technical infrastructure and partnership programs in place to ensure your marketplace seamlessly scales to a large ecosystem of users and partners.
06

Showing ROI

Discover the processes and technology you need to put in place across departments in order to track return and establish ROI for your tech partnership program and your integrations.

Includes contributions from the Cloud Software Association, Crossbeam, Omnisend, SoapBox, and AppBind

"As a team in the middle of launching an in-app marketplace, this ebook is more than just a definitive guide. It is our “how to make life easier” strategy and playbook.

The book : 1) explains why a marketplace matters for any SaaS company focused on making life easier for its customers; 2) how to implement it in a way that makes life easier for your product and engineering teams and 3) how it makes life easier for every department company-wide to achieve their own objectives."

 -Bharat Chopra, Head of Platform Growth, LeagueApps

Download the guide with everything you need to know to launch an in-app marketplace

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