Insights on
Product
Considerations for Integrating with Cloud Providers like AWS, Google Cloud, and Azure
Anirudh Murali, the co-founder and CEO of Economize, explains the benefits of integrating with cloud providers and how to utilize cloud infrastructure to increase revenue, expand into new markets, and manage integrations.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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8 of the Most Innovative SaaS Tools for Partnerships
We're highlighting 8 innovative partner tools that can help partnerships leaders to become more efficient, discover new opportunities, improve partner UX, and report your impact to partners and internal stakeholders. By improving cross-functional and cross-organization collaboration and attribution, these tools will lead to more engaged partners and more internal investment.
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How To Build an Ecosystem First Product Organization
In order for organizations to effectively meet their customers' needs and successfully leverage partnerships, the product department needs to adopt an ecosystem mindset. Understand how an ecosystem product roadmap differs from a traditional approach and how to implement it.
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Lessons Learned from the Leaders of Larger Ecosystems
Our CEO Cristina Flaschen hosted a conversation with heads of partnerships for Square, Yotpo, Talkdesk, Amplitude, and Vonage. We wanted to share some of the insights from the discussion, which included how to build an internal culture that values partnerships, metrics partner managers should track, how companies should think about monetization, and more!
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Product Leaders Discuss Market and Customer Research for APIs and Integrations
Leaders from Xero, Egnyte, LaunchDarkly, and LivePerson share insights including best processes for deciding on new integrations, figuring out use cases, and defining metrics to convince stakeholders of the business value of integrations and APIs.
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The Pros and Cons of Offering Your SaaS Customers Native Integrations vs Third Party Integrations
In this article, we’ll define native and third-party integrations, discuss their pros and cons, review how they can add value to a B2B SaaS business, and what organizations should consider when implementing either as part of their integration strategy.
What is a Unified API? And How to Evaluate One for Product Integrations
What is a unified API and should one be used for product integrations? A unified API is a “meta” data model designed to enable developers to talk to many other systems’ APIs through one interface. The lack of coverage for partner systems’ data fields and methods, opinionated data models, additional dependencies, and increased latency can all be reasons to avoid unified APIs for product integrations.
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Product Leaders Share Best Practices for Building API and Integrations Roadmap
Over at the SaaS Ecosystem Alliance, our CEO Cristina Flaschen hosted a conversation with product leaders from Gusto, Avalara, Reputation, and SugarCRM. We wanted to share some of the insights from the discussion, which included best practices for aligning core product roadmaps with API and integration roadmaps, collecting feedback for your API and Integration roadmap, and common missteps.
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Product Leaders Share Their Frameworks for Prioritizing SaaS Product Integrations
Over at the SaaS Ecosystem Alliance, our CEO Cristina Flaschen hosted a conversation with product leaders from Atlassian, Crossbeam, Gorgias, and Typeform. We wanted to share some of the insights from the discussion, which included their frameworks for how they prioritize integrations, balancing the GTM value with the product value of an integration, best practices for avoiding vanity metrics, and more.
Analytics for Your Integration Marketplace
Many companies do not have marketing analytics for their in-app marketplace and even fewer share these analytics with their partners. Adding these analytics can drive more revenue and improve retention. Pandium now offers these analytics as part of our white-labeled marketplace.
See how Pandium will work for you
