Build vs Buy: How to Choose the Right SaaS Integration Strategy

The CTO and Director of Partnerships at Justuno, a website marketing automation platform, share their experience with trying different strategies to speed up the development of integrations their customers need.
Written by
Cristina Flaschen, CEO, Pandium
Published on
August 19, 2024

From building integrations in-house to outsourcing their integration infrastructure and development to different integration platforms, the CTO and Director of Partnerships at Justuno have tried many strategies for speeding up integration development.

During this roundtable with Pandium's CEO, Cristina Flaschen, they share:

• The pros and cons of building in-house vs outsourcing.

• Real stories from their experience both building & buying their integrations.

• How to decide which method suits your company’s needs.

• The short-term and long-term outlook based on which method you choose.

Watch the conversation here:

Latest

From the Blog

Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.

B2B SaaS Companies Struggle with Misalignment on Integration Priorities

Despite their proven ability to enhance customer retention, increase lifetime value, and drive revenue, integrations are often misunderstood within organizations. This blog explores the reasons for misalignment and what you can do to create better understanding and alignment.

5 Clear Signs It’s Time to Reevaluate Your SaaS Integration Strategy

In this blog, Pandium's CEO and Co-Founder explores five key signs that it’s time to rethink your integration approach—covering challenges like missed revenue opportunities, rising technical debt, and security gaps.