Build vs Buy: How to Choose the Right SaaS Integration Strategy

The CTO and Director of Partnerships at Justuno, a website marketing automation platform, share their experience with trying different strategies to speed up the development of integrations their customers need.
Written by
Cristina Flaschen, CEO, Pandium
Last updated
December 16, 2024

From building integrations in-house to outsourcing their integration infrastructure and development to different integration platforms, the CTO and Director of Partnerships at Justuno have tried many strategies for speeding up integration development.

During this roundtable with Pandium's CEO, Cristina Flaschen, they share:

• The pros and cons of building in-house vs outsourcing.

• Real stories from their experience both building & buying their integrations.

• How to decide which method suits your company’s needs.

• The short-term and long-term outlook based on which method you choose.

Watch the conversation here:

Originally published on
August 19, 2024
Latest

From the Blog

Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.

We Asked SaaS Buyers Why Integrations Matter

Integrations can make or break the deal. This piece shares real stories from B2B operators on how integration quality quietly destroys pipeline—or becomes your strongest moat.

Trying to Compete Against AI-Native Solutions? Why Integrations Are Your Moat in 2026

AI-native tools are eroding feature moats, but they can’t replace robust integrations that deeply embed your product into customer workflows and create a durable, defensible moat.