Build vs Buy: How to Choose the Right SaaS Integration Strategy

The CTO and Director of Partnerships at Justuno, a website marketing automation platform, share their experience with trying different strategies to speed up the development of integrations their customers need.
Written by
Cristina Flaschen, CEO, Pandium
Last updated
December 16, 2024

From building integrations in-house to outsourcing their integration infrastructure and development to different integration platforms, the CTO and Director of Partnerships at Justuno have tried many strategies for speeding up integration development.

During this roundtable with Pandium's CEO, Cristina Flaschen, they share:

• The pros and cons of building in-house vs outsourcing.

• Real stories from their experience both building & buying their integrations.

• How to decide which method suits your company’s needs.

• The short-term and long-term outlook based on which method you choose.

Watch the conversation here:

Originally published on
August 19, 2024
Latest

From the Blog

Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.

Five essential tips for building effective integrations

Cristina Flaschen, Pandium CEO, breaks down five practical lessons for building integrations that are easier to develop, support, and use, including why “sync everything” is rarely the right answer and why having a clear point of view can save months of requirements gathering.

What to Actually Measure After You Launch an Integration

How do you measure whether your integrations are successful after launch? This blog covers the different metrics that matter to product, engineering, partnerships, and leadership teams.