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As a graduate of Y-Combinator, PartnerStack has been rooted in helping some of the world’s fastest growing SaaS companies scale. Companies like Asana, Monday.com, Unbounce, Intercom, and Intuit all use PartnerStack to manage and scale their partner programs, and onboard thousands of partners into our platform.
There are a few unique aspects to PartnerStack, which has led us to becoming the #1 platform on G2.
PartnerStack is the only solution that has both the PRM and a B2B focused marketplace that connects vendors with partners. On average, our marketplace drives a 30%+ lift in revenue for customers.
We are extremely focused on partner experience, which is a big distinction for us. Most PRMs are focused solely on the vendor experience. But if both sides of this equation are not having a good experience, then it becomes a problem.
And with PartnerStack, all of your channels can be managed from a single platform - affiliate, referral, reseller and ambassador. We see a lot of companies, agencies, and resellers choosing our platform to help them consolidate their channels into a single view.
How is your partnership team structured at PartnerStack?
Our team is still relatively young, as we launched it in April. The majority of this year has been building relationships and working with both agencies and resellers.
I lead the team, and we have an incredible Account Manager that works closely with our partners, as well as a partner marketing manager that works on any co-marketing efforts we run with partners.
Our partnership team is currently focused on two core areas:
We often work with sales when one of their SaaS prospects wants to launch PartnerStack right away but doesn’t have the internal bandwidth. In those cases, we connect them with an agency partner who we know can do it right away and do it well.
Technology partnerships are also on our radar. We have recently built a number of integrations. One of our goals in 2021 and going into 2022 will be to further build out our technology partner program and our own integration marketplace.
We also plan to enter the app marketplaces of other SaaS vendors, especially CRMs like SugarCRM or Hubspot. CRMs are good partners for us because, with the exception of Salesforce, no CRM has a PRM as part of their product offering. So our software is complementary rather than competitive. And it benefits our customers to have those systems integrated.
“If you’re planning to scale your partnerships at all, you need the infrastructure in place to do this.”
<center>- Nikita Zhitkevich<center></center></center>
What advice would you give for organizations trying to think through who their ideal partners are?
Ultimately, everything has to come down to revenue. Whether you’re pursuing referral, reseller, or technology partnerships, you have to tie them back to driving revenue.
Especially since you need the support of other departments in your organization, whether it is collaboration with the sales team or the product team to help build integrations, the benefit to the business needs to be very clear.
For agency and reseller partners, I would advise looking to see if they power similar products to yours. I’d also think about whether the partner will continue to evolve over time in the direction you are going and whether they truly understand your product and space.
With the start of a new year, it’s time to look forward to the opportunities to improve, and we’ve embraced that at Pandium. We wanted to give a quick look into what we’ve been working on here, as well as some of our goals for the year.
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We’ve got several improvements to our frontends coming. We’re typing up a plethora of upgrades to improve the look and feel of our platform and marketplaces. Thanks to some amazing feedback from both clients and prospects, we’ve also got several Quality-of-Life updates we’re implementing, which we’ll be posting about in a separate blog in the near future.
While we strive for continuous iteration and refinement of Pandium, there are several milestone features that we’ll be working on throughout the year that we’re excited to give a small preview of!
Role Based Access Control (RBAC) to the Pandium Platform
Building an integration and taking it to market is a cross-functional endeavor. We’ve received plenty of feedback around the different personas that naturally stem from relationships between partners, partnership managers, developers, product managers, and CX teams.
This has prompted us to work on multiple user roles and workflows specific to the necessary roles, as well as custom configuration options around them within our platform.
We understand that certain information is more relevant in certain roles, and we’re looking to make sure every account has an efficient and relevant user experience.
Updates to Our Integration Audit Log
Stemming from RBAC, we’ve also been lining up work for a robust audit log within our platform. This is fairly straightforward, but it will allow Pandium administrators to view significant events that happen in the platform, and match them to the relevant users that took these actions.
Integration Reporting and Analytics Overhaul
Another major feature we’re excited about is an overhaul of the reporting and analytics functionality of Pandium.
While we already offer our customers the opportunity to view integration activity logs and analytics on how their users are interacting with their integrations and app marketplace, we’ve gotten plenty of feedback on numerous different metrics that would be helpful to view, filter, and generate reports from.
We’re taking this and running with it - we’ve got plans to rebuild our reporting capabilities from the ground up, allowing granular analytics and reporting, as well as an extended suite of tools that will allow distinct roles within Pandium to access the information they need easily.
Platform Notifications
Notifications is another key body of work for us this year. We’ll be implementing robust notifications functionality around many aspects of the platform. These will be customizable by company and role, so that only relevant stakeholders are notified.
Integrations (our specialty) will also be a large part of this, allowing you to create robust notification workflows and make it much easier to view any issues or critical information quickly in a way that’s the most comfortable for you.
Pandium Integration Developer Kit (IDK)
Another major initiative for us at Pandium is the idea of the Pandium IDK - or Integration Developer Kit. We’ve recognized that being able to develop from a standardized Pandium scaffolding would vastly improve the ease for you, and notably, your partners to develop integrations and release integrations.
Although the idea of an SDK is certainly not new, we want to include other quick-start items that make the process as smooth as possible for everybody involved to make a holistic collection of useful materials for anybody involved in an integration ecosystem.
We’ll be providing specialized documentation, code examples, and frameworks that will make building integrations for you or your partners streamlined.
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