Between Product and Partnerships Podcast

Conversations with product, partnership, and engineering leaders about how to build, support,
and scale integrations and SaaS ecosystems.

Navigating Product Leadership Through Acquisition: Lessons from Shipt and Target

In this episode, we speak with Bani Malhotra, a seasoned product leader, about the challenges of scaling product teams and infrastructure through acquisition, integration, and cultural change.
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Advice for Building and Managing a Technology Partner Program

Chris Lavoie leads Gorgias' technology partner program as their Technology Partnerships Lead. About 2 years ago he was their only Technology Partnerships Manager. Since then, Gorgias' technology partner program has grown to a team of 6, become a million-dollar ARR channel, and launched an app marketplace with 75+ integrations.
Published:
December 2, 2025

User-Centric Approach for Building Product Integrations

Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, and shares processes she has used to implement this approach in her day-to-day. She also provides tactical advice for collecting user data and keeping up to date with integration changes.
Published:
March 6, 2025

Defining Data Integration and The Modern Data Landscape

Arpit Choudhury, the Founder of Astorik, first started working in the data space at Integromat where he grew their community of automation enthusiasts and contributed to building their data infrastructure and partner ecosystem.
Published:
December 2, 2025

Developer Experience for Partners & Customers: Trends and Best Practices

Sid Maestre, The Director of Developer Relations and Advocacy at Lob, talks about customer vs partner DX, trends in developer relations and API standards, and creating a developer community.
Published:
December 2, 2025

Building Product Integrations that Drive the Most Business Impact with Francois Grenier

We interviewed Francois Grenier, the Head of Technology Partnerships at Sendoso and former Head of Platform Partnerships at Typeform about the importance of product thinking for technology partnerships, building Integrations for customer retention vs acquisition, advice for gathering information on ICP tech stack and customer feedback, and more.
Published:
March 6, 2025
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Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.
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Five essential tips for building effective integrations

Cristina Flaschen, Pandium CEO, breaks down five practical lessons for building integrations that are easier to develop, support, and use, including why “sync everything” is rarely the right answer and why having a clear point of view can save months of requirements gathering.
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Why Integration Programs Need a Proxy/Passthough API

As integration programs mature, scheduled syncs and workflows alone are not enough. This article explains how Pandium’s Proxy API helps SaaS teams retrieve live data and trigger real-time actions in customers’ connected systems, without building a separate direct integration for every use case.
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