Between Product and Partnerships Podcast

Conversations with product, partnership, and engineering leaders about how to build, support,
and scale integrations and SaaS ecosystems.

Navigating Product Leadership Through Acquisition: Lessons from Shipt and Target

In this episode, we speak with Bani Malhotra, a seasoned product leader, about the challenges of scaling product teams and infrastructure through acquisition, integration, and cultural change.

User-Centric Approach for Building Product Integrations

Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, and shares processes she has used to implement this approach in her day-to-day. She also provides tactical advice for collecting user data and keeping up to date with integration changes.

Defining Data Integration and The Modern Data Landscape

Arpit Choudhury, the Founder of Astorik, first started working in the data space at Integromat where he grew their community of automation enthusiasts and contributed to building their data infrastructure and partner ecosystem.

Developer Experience for Partners & Customers: Trends and Best Practices

Sid Maestre, The Director of Developer Relations and Advocacy at Lob, talks about customer vs partner DX, trends in developer relations and API standards, and creating a developer community.

Building Product Integrations that Drive the Most Business Impact with Francois Grenier

We interviewed Francois Grenier, the Head of Technology Partnerships at Sendoso and former Head of Platform Partnerships at Typeform about the importance of product thinking for technology partnerships, building Integrations for customer retention vs acquisition, advice for gathering information on ICP tech stack and customer feedback, and more.

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From the Blog

Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.

How Teams Are Using Claude Code to Build Integrations

Semi-technical teams are skipping the development backlog and using tools like Claude Code to update and maintain integrations themselves.

AI & Integration Engineering Series: Treat AI Like a Faster, Dumber Version of Yourself

Pandium CTO Shon Urbas and Software Engineer Shanta chat about what it's like coding after the LLM boom, and the method she uses to keep AI in check.

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