Between Product and Partnerships Podcast

Conversations with product, partnership, and engineering leaders about how to build, support,
and scale integrations and SaaS ecosystems.

Creating a High-Impact Integration Strategy for 2025

As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.

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Building Product Integrations that Drive the Most Business Impact with Francois Grenier

We interviewed Francois Grenier, the Head of Technology Partnerships at Sendoso and former Head of Platform Partnerships at Typeform about the importance of product thinking for technology partnerships, building Integrations for customer retention vs acquisition, advice for gathering information on ICP tech stack and customer feedback, and more.

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From the Blog

Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.

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Top Alternatives to Prismatic in 2026

This guide explores the top Prismatic alternatives including solutions that offer more developer control, automation breadth, and scalability options - to help you find the best integration platform for your needs.

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Top Alternatives to Paragon in 2026

This guide examines the leading alternatives to Paragon, helping you identify the integration platform that best matches your business objectives and technical requirements.

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eBooks

More on partnerships, integrations, and APIs.

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Revenue calculator

See how much integrations can generate.

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