Between Product and Partnerships Podcast

Conversations with product, partnership, and engineering leaders about how to build, support,
and scale integrations and SaaS ecosystems.

Navigating Product Leadership Through Acquisition: Lessons from Shipt and Target

In this episode, we speak with Bani Malhotra, a seasoned product leader, about the challenges of scaling product teams and infrastructure through acquisition, integration, and cultural change.

Tactics for Scaling Technology Partner Marketing and Attribution Tracking

Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services.

Addressing Barriers to Technology Partner Engagement and Enablement

Rachel Collie is the Director of Technology Partnerships and App Marketplace at Unanet. When Rachel initially joined Unanet, she realized that there were a lot of barriers to entry for tech partners, specifically when it came to building, accessing, and deploying integrations.

Leveraging Partner Data & Tracking Partner Influence on Sales

Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit, the leading software to capture zero-party data.

Content Marketing for B2B SaaS & Technology Partnerships

Rish (Rishabh) Bhandari is the Founder and CEO of Content Beta, a content studio for B2B SaaS companies.

App Marketplaces and Managing the Long-Tail Partner Experience

Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.

Design-First Approach to Building APIs & a Developer Experience and Industry Trends

Steve Rodda is the CEO of Stoplight, a global API design and documentation platform that helps SaaS companies design, test, mock, & document APIs.

Strategies for Prioritizing Tech Partners and Refining the Tech Partner Experience

Krishanth Thangarajah is the Senior Director & Head of EMEA and LATAM Partnerships at Yellow.ai working with Channel and Tech Partners.

Advice for Building and Managing a Technology Partner Program

Chris Lavoie leads Gorgias' technology partner program as their Technology Partnerships Lead. About 2 years ago he was their only Technology Partnerships Manager. Since then, Gorgias' technology partner program has grown to a team of 6, become a million-dollar ARR channel, and launched an app marketplace with 75+ integrations.

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From the Blog

Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.

How Teams Are Using Claude Code to Build Integrations

Semi-technical teams are skipping the development backlog and using tools like Claude Code to update and maintain integrations themselves.

AI & Integration Engineering Series: Treat AI Like a Faster, Dumber Version of Yourself

Pandium CTO Shon Urbas and Software Engineer Shanta chat about what it's like coding after the LLM boom, and the method she uses to keep AI in check.

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