Best Embedded iPaaS Solutions in 2026: Complete Guide

See which integration platform is best suited for building integrations between your SaaS product and the apps your customers use.
Written by
Sarah Elkins, VP Marketing
Last updated
December 23, 2025

Over the last 7 years the embedded iPaaS market has exploded. When Pandium was launched in 2019 we were the only company dedicated to building an iPaaS solution that would address the specific needs of B2B SaaS companies that were looking to build integrations with external apps. Now there are about 40 vendors in the space. So how do you choose the right solution for your organization? 

First, it’s useful to understand the different types of integration tools and platforms that are available, and ensure an embedded iPaaS is the right solution for your organization.

iPaaS (Integration Platform as a Service) Embedded iPaaS Unified APIs Workflow Automation Tools
Overview iPaaS solutions are designed for building and managing integrations between various applications, databases, and systems. They typically offer a wide range of connectors and a visual interface for creating workflows. Embedded iPaaS platforms allow SaaS companies to build and offer integrations directly within their own applications, providing a native integration experience for their customers. Unified APIs standardize data from multiple sources into a single API, simplifying the integration process for specific categories of applications. These tools focus on automating simple tasks and workflows between applications, often with a no-code or low-code approach.
Examples Workato, Tray.io, Mulesoft Pandium, Prismatic, Paragon Merge, Finch Zapier, n8n, make.com
Pros • Powerful automation capabilities with customizable workflows, with a focus on internal workflow automation
• Strong focus on API management and creation
• Comprehensive monitoring and error handling tools
• Designed specifically for B2B SaaS companies
• Offers both low-code and code-first approaches
• Provides tools for customer self-service and integration marketplaces
• Simplifies integration with multiple apps in a specific category (e.g., HR systems)
• Reduces development time for standard integrations
• Easier to scale across supported systems
• User-friendly interface accessible to non-technical users
• Large library of pre-built connectors and templates
• Quick setup for simple automations
Cons • Can be expensive at scale due to consumption-based pricing
• May require significant technical expertise for complex integrations
• May not have support for newer SaaS apps
• May require more technical expertise for advanced customizations
• Pricing can be high for smaller companies
• Limited to specific categories and supported apps
• May not support highly customized or complex integrations
• Less control over freshness of data
• May not offer support for write functions to partner systems
• Limited capabilities for complex integrations
• Potential security risks if not properly managed
• May not scale well for enterprise-level needs

What is Embedded iPaaS?

Embedded iPaaS (embedded Integration Platform as a Service) is an integration platform that lives inside your product, enabling your customers to configure and manage integrations without leaving your app.

Instead of building and maintaining dozens of one-off integrations in-house, you use an embedded iPaaS to:

  • Offer a branded in-app integrations marketplace.
  • Let customers connect to their CRM, billing system, data warehouse, and more from your UI.
  • Manage authentication, workflows, retries, logging, and monitoring centrally.

The key difference from a traditional iPaaS is that embedded platforms are built for customer-facing integrations, not just internal automation.

Why Embedded iPaaS Matters More in 2026

Three macro shifts have made embedded iPaaS more critical than ever.

  • B2B SaaS companies are looking for growth opportunities. The average business now uses hundreds of SaaS tools, and native integrations are a top-three buying criterion in B2B deals. To realize growth in 2026 B2B SaaS companies need to offer quality integrations that meet customer expectations in the buying AND renewal process. 
  • Market expectations have changed. Buyers expect integrations to “just work” out of the box, with self-serve setup and enterprise-grade reliability.

The result: a growing share of SaaS companies are adopting embedded iPaaS instead of building everything from scratch, though a large majority still maintain some level of custom integration layer internally.

Key Evaluation Criteria for 2026

When choosing an embedded iPaaS this year, teams consistently evaluate:

  • Developer experience: Does it support code-first workflows, Git, CI/CD, and robust SDKs?
  • Customer experience: Is there a white-labeled marketplace, in-app configuration, role-based access, and audit trails?​
  • Scalability and reliability: How does it handle high volume, retries, and observability?
  • Pricing model: Is pricing aligned with value (usage-based, per-connection, per-customer) and your stage of growth?
  • Compliance and security: Especially important for vertical SaaS in healthcare, fintech, and enterprise.
  • Real-time vs polling: Does it support webhooks and event-driven architectures or only scheduled syncs?

Overview of Top Embedded iPaaS Platforms in 2026

Below is a high-level view of leading platforms as of late 2025, based on public information, comparison guides, and market coverage.

High-level overview table

Platform Integration Focus Best For Pricing Tendencies Developer Experience
Pandium Customer-facing integrations Teams that want code-first control Platform fee + Usage (per customer/connection) Developer-centric. Code-first experience. Supports any language.
Paragon AI-Integration Infrastructure AI products, RAG, agent tool calling Usage based - per connected customer Hybrid low-code/code
Prismatic Customer-facing integrations B2B SaaS Platform fee + Usage based - per customer Hybrid low-code/code
Ampersand RevOps & GTM data integrations RevOps-heavy SaaS Based on data delivered and customers in production Code-first
Workato Embedded Enterprise automation & complex workflows Enterprise SaaS, complex automation Custom enterprise pricing model Mature, enterprise-grade. Low-code.
Tray Embedded Workflow automation & process integration Mid–enterprise automation-heavy apps Platform fee + Usage based - per customer Low-code heavy
Cyclr White-labeled embedded integrations Budget-conscious teams, SMB & mid-market Tiered cloud infrastructure (Platform + connector access) Low-code, white-label
Membrane AI agents and data integrations AI-native products, rapid prototyping Consumption-based, usage-driven Developer-first, AI-assisted
Merge Unified category APIs Teams needing normalized category APIs Usage-based, category-led API-first
Boomi (embedded) Hybrid & enterprise data integration Enterprise, hybrid & regulated industries Custom enterprise pricing model Low-code

Deep Dive: Leading Embedded iPaaS Platforms

Pandium

Pandium takes a code-first approach to integrations. Pandium strongly believes that code shouldn’t be seen as the enemy, rather a powerful tool that enables you to build flexible, scalable, and affordable product integrations in record time. 

Pandium provides an integration platform that empowers B2B SaaS development teams to build, launch, and manage integrations at scale. It streamlines and simplifies the integration development process, allowing faster deployment and reducing technical debt, thus meeting customer demands effectively.

Key Features: 

  • Connectors that handle connections and authentication to 300+ APIs without predefined actions and endpoints, offering developers full control and flexibility to build custom, scalable integrations.
  • Supports integration development in any programming language and is compatible with existing development tools and workflows, enabling faster launch times.
  • Pricing is based on integration instances (called tenants) that are easy to count and budget for, instead of tasks that are less predictable. 
  • Code is owned by the customer and can be easily updated by junior engineers. Coding can also be done in any language.  

Pros:

  • Streamlined integration platform for B2B SaaS companies
  • Integration code generator allows you to create integration code that works in production in about 10 minutes
  • Simplifies integration development process and reduces technical debt
  • Offers pre-built API connectors with handled authentication
  • Compatible with major repositories (GitHub, GitLab, Azure DevOps, Bitbucket)
  • Developer friendly - offers CLI, IDK, works with existing dev tools, integrations can use any language
  • Provides optional add-ons like embeddable In-App Marketplace and Public Gallery
  • Offers professional services through their Integration Team

Considerations:

  • Pricing starts at $499/month, which may be expensive for smaller companies
  • Code-first approach will require junior developer resources, which may not suit companies doing very straightforward integrations.  

See how you can build an integration with Pandium’s integration code generator:

Paragon

Paragon is focused on the B2B SaaS market, in particular startups that need a few integrations and want a low-code/no-code option. They have recently shifted their focus to supporting AI companies and use cases.

Paragon supports developers in building customer-facing integrations by providing an SDK, user authentication management, support for bi-directional data sync, automated workflows, and a user-friendly interface for setting up integrations. They emphasize extensibility and ease of integration with various third-party applications, enabling event notifications and CRM sync capabilities.

Key Features: 

  • Paragon offers fully managed integration authentication, handling OAuth tokens, refresh policies, and secure credential storage across all integrations and users.
  • The platform provides a low-code visual editor for creating and debugging integrations, coupled with Git synchronization for version control and code review processes.
  • Paragon allows for white-labeled, native SDK, or headless implementations, backed by autoscaling infrastructure for optimal performance and higher rate limits.

Pros:

  • Has low-cost options that are appealing for smaller companies. 
  • Syncs with Git repositories
  • Offers both SDK and visual workflow builder
  • Provides APIs for various use cases
  • Strong focus on monitoring and debugging capabilities
  • Scalable workflow engine handling high volumes of tasks

Considerations:

  • Pricing is custom-based, which may lack transparency
  • May have a steeper learning curve for non-technical users
  • Limited information on the number of pre-built connectors, not all webhooks are supported
  • Some users report issues with support and communication for feature updates 

See what the platform looks like:

Prismatic

Prismatic is an embedded iPaaS designed to simplify and accelerate the integration process for B2B SaaS companies. It offers pre-built connectors, customizable workflows, and supports scalability for integrations, providing robust security features and allowing seamless connections with third-party services to enhance user experience and functionality.

Key Features: 

  • Designed specifically for B2B software companies to provide native integrations within their applications.
  • Offers both low-code and code-first approaches, allowing teams to choose the most suitable method for their integration needs.
  • Provides tools for customer self-service, including a marketplace for integration discovery and configuration.

Pros:

  • Designed specifically for B2B SaaS companies
  • Offers pre-built connectors and customizable workflows
  • Strong focus on scalability and security features
  • Provides robust API connections and third-party service integrations

Considerations:

  • Often requires developers to build integrations and do advanced customizations
  • Limitations with custom-code components, and limited to Typescript coding language
  • Code-first is built on top of it’s low-code platform, so has limitations compared to truly code-first platforms. 

See what the platform looks like:

Ampersand

Ampersand is an embedded integration platform designed for AI-powered and RevOps-heavy SaaS products, with a strong focus on keeping GTM data accurate and up to date in real time. Ampersand treats integrations as infrastructure that should be reliable, composable, and developer-friendly, while maximizing the value of CRM and go-to-market data across sales, marketing, and revenue workflows.​ They are a newer company in this market - founded in 2022. 

Ampersand provides a framework that lets teams describe their ideal data flows and sync models, while the platform manages the complexity of moving data between systems at scale. This helps SaaS companies ship powerful, AI-ready integrations faster, without building and maintaining a full integration stack themselves.​

Key Features:

  • Real-time, bi-directional data sync optimized for GTM use cases like Salesforce and HubSpot.​
  • Declarative integration framework that mirrors native APIs but offloads the infrastructure and sync complexity to Ampersand.​
  • Strong support for AI and analytics use cases by ensuring a consistent, fresh view of customer and pipeline data.​
  • Usage-based pricing aligned with data volume and value, rather than pure task counts.​

Pros:

  • Built specifically for revenue and GTM data, making it a strong fit for RevOps-focused SaaS.​
  • Real-time sync is well-suited for AI agents, sales copilots, and live reporting.​

Considerations:

  • Optimized for GTM and RevOps domains rather than every possible integration category.
  • Best suited for teams with some engineering capacity to define and maintain their ideal sync models.​

See what the platform looks like:

Workato Embedded

Workato offers seamless integration between various applications, allowing businesses to automate workflows without requiring coding knowledge. Like Tray.io it is a general purpose automation platform that can be used for internal and external integrations and workflow automation. It enhances operational efficiency by automating repetitive tasks and connecting disparate systems, thus improving data flow and accessibility across different platforms.

Key Features: 

  • Incorporates machine learning to suggest automation recipes and optimize workflows.
  • Facilitates cooperation between business users and IT teams with its intuitive interface. 
  • Offers features like workspaces, role-based access control, and audit logs for large-scale deployments.

Pros:

  • User-friendly interface with drag-and-drop workflow builder
  • Offers a wide range of pre-built connectors (recipes)
  • Strong focus on scalability and performance
  • Provides real-time monitoring and analytics
  • Supports both cloud and on-premises integrations

Considerations:

  • Pricing starts at $99/month but can quickly increase for advanced features
  • Consumption-based pricing that becomes costly at scale
  • Some users report limitations in customization for complex scenarios
  • May require significant investment for enterprise-level usage
  • Contrary to low-code promises, engineering expertise is often required

See what the platform looks like:

Tray Embedded

Tray.io provides powerful automation capabilities designed for integrating various applications, allowing users to create complex workflows with minimal coding and streamline business processes, with both internal and external apps. It offers features for real-time monitoring and the ability to connect with numerous third-party services, facilitating a seamless flow of data across platforms to enhance operational efficiency and productivity.

Key Features: 

  • Offers a vast library of pre-built connectors and the ability to integrate with any API.
  • Provides a drag-and-drop interface for creating complex automation workflows without extensive coding.
  • Features robust security measures, including SOC 2 Type 2 compliance and end-to-end encryption.

Pros:

  • Powerful automation capabilities with customizable workflows
  • Strong focus on API management and creation
  • Offers comprehensive monitoring and error handling tools
  • Supports real-time processing
  • Provides detailed job history for debugging

Considerations:

  • Consumption-based pricing becomes costly at scale
  • May have a steeper learning curve for complex integrations
  • Some users report difficulties in configuring non-standard connectors
  • Contrary to low-code promises, engineering expertise is often required

Cyclr

Cyclr is a white-labeled embedded iPaaS focused on giving SaaS companies a low-code way to offer native-looking integrations to their customers. It emphasizes connector breadth, visual integration building, and a fully embeddable customer experience, making it appealing for teams wanting fast marketplace-style integrations without building a platform from scratch.​

Cyclr provides a drag-and-drop environment and a growing library of connectors so teams can assemble customer-facing integrations with minimal custom code, then embed configuration and management screens directly into their product.​

Key Features:

  • 400+ prebuilt connectors for popular SaaS tools, with authentication and basic actions handled.​
  • White-labeled, embeddable UI components so integrations appear fully native in-app.​
  • Low-code flow builder for creating integration templates that can be reused across tenants.
  • Deployment flexibility, including cloud and private cloud options on some plans.​

Pros:

  • Strong fit for SMB and mid-market SaaS companies that want to ship integration marketplaces quickly.​
  • Low-code builder lowers the barrier for non-technical users to participate in integration creation.
  • White-label focus helps preserve brand experience for end customers.​
  • Large connector set reduces the need to build many individual integrations from scratch.

Considerations:

  • Less ideal for teams that want deep code-first control or consider integrations core IP.
  • AI capabilities and deeply specialized use cases may require more custom work or complementary tooling.

See what the platform looks like:

Membrane

Membrane (previously Integration.app) is an AI-first embedded integration platform built to let teams describe integrations in natural language and have AI generate much of the underlying logic and configuration. Rather than treating integrations as static flows, Membrane is designed to be used by AI agents and LLMs as a tool layer, exposing third-party APIs safely and consistently.​

Key Features:

  • Natural-language integration design where teams describe desired behavior and Membrane translates it into integrations.​
  • MCP-style server capabilities that let AI agents call third-party tools (CRMs, ticketing, etc.) as structured tools.​
  • Developer-centric APIs and SDKs that allow customization, extension, and governance over AI-generated integrations.​
  • Focus on connecting AI agents to production systems with guardrails, observability, and safe execution.​

Pros:

  • AI-native approach significantly accelerates integration design and experimentation.​
  • Well-suited for AI applications that need to act on live customer systems through tools.
  • Developer-first design avoids a purely “black-box” AI builder and keeps humans in control.
  • Flexible enough to layer on top of existing architectures and services.​

Considerations:

  • Best fit for teams actively building AI products or agent workflows; traditional SaaS without AI may not fully leverage its strengths.
  • Requires thoughtful governance and processes to manage AI-generated integration behavior in production.​

Merge

Merge is best known as a unified API platform that provides normalized APIs across categories like HRIS, ATS, CRM, accounting, and more, and it is often used as a building block within embedded integration strategies. Instead of managing dozens of different vendor APIs, teams integrate once with Merge’s unified endpoint per category and let Merge handle vendor-specific differences.​

Merge offers developer-focused tooling, rich documentation, and robust data normalization so SaaS companies can quickly add support for entire integration categories while still controlling their own in-app experience and orchestration logic.​

Key Features:

  • Unified APIs for multiple categories (e.g., HRIS, ATS, CRM), each exposing a normalized data model.​
  • Built-in data sync, auth handling, and webhooks for supported systems.
  • Developer-first experience with strong documentation, sandboxes, and SDKs.​
  • Often used alongside embedded iPaaS or custom workflow engines in composable architectures.​

Pros:

  • Significantly reduces the work required to support many tools in a category.
  • Normalized schemas simplify product logic and reduce one-off code paths.
  • Strong developer experience and API consistency.​
  • Works well as a foundation for custom or embedded integration UX that you fully own.

Considerations:

  • Not a full embedded iPaaS on its own; you still need orchestration, workflow, and customer-facing configuration experiences.
  • Real-time behavior and depth of features vary by category and underlying vendors.

See what the platform looks like:

Boomi (Embedded Use)

Boomi is a long-standing iPaaS vendor with strong capabilities in data, application, and B2B integration, increasingly used in embedded and partner integration scenarios for enterprise and vertical SaaS. It is particularly well-suited for organizations that must connect cloud, on-prem, and legacy systems in regulated or complex environments.​

Boomi provides a mature platform for building, deploying, and managing integrations at scale, with a wide connector library, strong transformation tooling, and governance features that appeal to enterprise buyers.​

Key Features:

  • Extensive library of connectors for SaaS, on-prem, and legacy applications.​
  • Robust data transformation, mapping, and workflow capabilities.
  • Hybrid deployment options to support cloud and on-prem integration in the same landscape.​
  • Enterprise-grade governance, monitoring, and security controls, including support for regulated industries.​

Pros:

  • Strong fit for enterprise and vertical SaaS that must integrate with complex customer environments.
  • Long track record and recognition in analyst reports and enterprise evaluations.​
  • Hybrid and on-prem support can be a differentiator when customers have legacy systems.
  • Mature tooling for monitoring, error handling, and lifecycle management.

Considerations:

  • Often more complex and expensive than embedded-first platforms, especially for earlier-stage SaaS.
  • Embedded, white-labeled experiences may require additional work compared to purpose-built embedded iPaaS solutions.

How to Choose the Right Embedded iPaaS in 2026

A practical selection process might look like this:

  1. Clarify your integration strategy. Decide how much you’ll rely on embedded iPaaS vs unified APIs vs custom build. (You can download the Pandium Integration Strategy Bundle if you need resources to help with this step) 
  2. Define non-negotiables. AI support, real-time requirements, specific systems. (You can download the Pandium Integration Specification Document Template if you need a resource to help with this step) 
  3. Map integrations to customer value. Rank integration ideas by impact on ARR, retention, and expansion.
  4. Shortlist 3–5 platforms. Include at least one code-first option.
  5. Run realistic POCs. Build a representative integration with real data, edge cases, and customer-facing UX.
  6. Model long-term costs. Include platform costs, maintenance effort, and impact on roadmap velocity.

For many teams, the “right” platform is not simply the one with the most connectors, but the one that best aligns with their product strategy and engineering culture. If you want to dive deeper - you can download our Product and Engineering Guide to Choosing the Right Integration Platform. 

Looking Ahead: Embedded iPaaS Trends for 2026 and Beyond

In 2026, the biggest shift around integrations will be driven less by new technology and more by new business realities. After several years of slower growth and the end of the “growth at all costs” era, B2B SaaS companies are under intense pressure to hit efficient growth targets with leaner teams. At the same time, a wave of AI-native competitors is raising the bar on what “efficient” really means, forcing established vendors to do more with fewer engineering resources while still shipping differentiated features quickly.​

Against that backdrop, integrations will move from a supporting feature to a core revenue driver. Native integrations are already one of the top reasons prospects decide to buy—or walk away from—a product, and in a more competitive 2026 environment, buyers will be even less forgiving of shallow, unreliable, or missing integrations. B2B SaaS companies will no longer be able to treat integrations as a side project; they will need integration programs that are robust, scalable, and deeply tied to their go-to-market strategy.​

This puts a new kind of pressure on integration teams: they must ship more and better integrations, faster, without ballooning headcount. Teams will prioritize platforms and practices that let them standardize how integrations are built, tested, and monitored so they can scale coverage without scaling technical debt. In practice, that means treating integrations as first-class product capabilities that directly impact pipeline, win rates, and expansion—not just as technical plumbing that lives at the edge of the roadmap.

Where Pandium Fits

In a landscape where many platforms prioritize low-code at the expense of control, a code-first approach stands out for teams who treat integrations as strategic features rather than low-ranking add-ons.

Pandium is well-suited for organizations that:

  • Want integrations managed as code with Git, CI/CD, and modern dev practices.
  • Need to implement complex or highly customized integration logic.
  • Prefer full control over the integrations that they build for their customers. 

For teams that outgrow purely low-code builders or need deeper integration into their SDLC, a code-first embedded integration platform can be a better long-term fit than generic automation tools.

Originally published on
December 23, 2025
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