Between Product and Partnerships Podcast

Conversations with product, partnership, and engineering leaders about how to build, support,
and scale integrations and SaaS ecosystems.

Creating a High-Impact Integration Strategy for 2025

As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.

Advice for Building and Managing a Technology Partner Program

Chris Lavoie leads Gorgias' technology partner program as their Technology Partnerships Lead. About 2 years ago he was their only Technology Partnerships Manager. Since then, Gorgias' technology partner program has grown to a team of 6, become a million-dollar ARR channel, and launched an app marketplace with 75+ integrations.

User-Centric Approach for Building Product Integrations

Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, and shares processes she has used to implement this approach in her day-to-day. She also provides tactical advice for collecting user data and keeping up to date with integration changes.

Defining Data Integration and The Modern Data Landscape

Arpit Choudhury, the Founder of Astorik, first started working in the data space at Integromat where he grew their community of automation enthusiasts and contributed to building their data infrastructure and partner ecosystem.

Developer Experience for Partners & Customers: Trends and Best Practices

Sid Maestre, The Director of Developer Relations and Advocacy at Lob, talks about customer vs partner DX, trends in developer relations and API standards, and creating a developer community.

Building Product Integrations that Drive the Most Business Impact with Francois Grenier

We interviewed Francois Grenier, the Head of Technology Partnerships at Sendoso and former Head of Platform Partnerships at Typeform about the importance of product thinking for technology partnerships, building Integrations for customer retention vs acquisition, advice for gathering information on ICP tech stack and customer feedback, and more.

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From the Blog

Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.

Pandium Product Updates August 2025

This month's udpates include advanced log searching, user roles and new connectors.

Introducing Advanced Log Search: Taking Integration Observability to the Next Level

Quickly search, filter, and analyze integration logs with precision, pinpointing specific events, errors, or customer-impacting issues in seconds.

eBooks

More on partnerships, integrations, and APIs.

Revenue calculator

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