Between Product and Partnerships Podcast

Conversations with product, partnership, and engineering leaders about how to build, support,
and scale integrations and SaaS ecosystems.

Creating a High-Impact Integration Strategy for 2025

As SaaS companies navigate 2025, building integration strategies that drive growth, retain customers, and adapt to evolving partner ecosystems is essential.

Learnings From a Decade of Product Partnerships w/ the Head of Partner Growth at Atlassian

Richard O'Connell is the Head of Partner Growth at Atlassian, and has been working on product partnerships at Atlassian for a little over a decade.

The Benefits of Reporting to Sales & Best Practices for Cross-functional Collaboration

In this episode of Between Product and Partnerships, we spoke with Katherine Tooley, a Technology Partnerships Manager at LogicGate, a modern risk management platform.

Auditing the Health & Mutual Success of Tech Partnerships

In this episode we spoke with Caitlin Teed, an integration partner manager at Ryder Ecommerce by Whiplash, a 3rd party logistics provider for enterprise and fast growing Ecommerce brands.

Tactics for Scaling Technology Partner Marketing and Attribution Tracking

Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services.

Addressing Barriers to Technology Partner Engagement and Enablement

Rachel Collie is the Director of Technology Partnerships and App Marketplace at Unanet. When Rachel initially joined Unanet, she realized that there were a lot of barriers to entry for tech partners, specifically when it came to building, accessing, and deploying integrations.

Leveraging Partner Data & Tracking Partner Influence on Sales

Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit, the leading software to capture zero-party data.

Content Marketing for B2B SaaS & Technology Partnerships

Rish (Rishabh) Bhandari is the Founder and CEO of Content Beta, a content studio for B2B SaaS companies.

App Marketplaces and Managing the Long-Tail Partner Experience

Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.

Latest

From the Blog

Check out our latest content on technology partnerships, integration and APIs. Access research, resources, and advice from industry experts.

Pandium Product Updates May 2025

This month's release includes a new connector and improved sorting and filtering.

Pandium Product Updates April 2025

This month’s release includes new connectors, bug fixes, and a powerful new way to rerun integration jobs.

eBooks

More on partnerships, integrations, and APIs.

Revenue calculator

See how much integrations can generate.

Try the calculator