Includes recent data on app marketplaces and integrations, as well as, new content on what to track to get more internal resources, developing integration user stories, and technology partner co-marketing.
Learn how the most successful companies are meeting the demand for interoperability, and how companies of different stages, sizes, and product categories are approaching technology partnerships, integrations, and APIs.
Tech partnerships can lift every stage of the revenue funnel. Understand the processes and tech you need to effectively measure their impact in driving and influencing revenue, and in improving retention, LTV, and customer satisfaction.
Download the guide to ensuring your partner developers have an exceptional journey building integrations to your app, from awareness to advocacy.
Learn how to maximize co-marketing opportunities. Read best practices for identifying ideal partners, generating leads, product and customer marketing, and tracking results.
Cookies are crumbling. Read why marketers should respond by implementing an ecosystem marketing strategy, which enables them to amass high quality data at scale.
Get a partnership plan template, sample partnership organizational structures and partner manager job descriptions, and understand the 9 partnership types in the revenue funnel.
We analyzed the 1000 fastest growing SaaS companies to understand their integrations, APIs, and marketplaces. Get the data.
Learn what to ask your engineering team to ensure that you have the right tech to support and scale your product integrations.
Learn how leading companies are designing their technology partner programs to drive growth. Includes program structure, monetization, and developer and go-to-market resources.