Insights on the Tech Ecosystem
Product Leaders Share Their Frameworks for Prioritizing SaaS Product Integrations
Over at the SaaS Ecosystem Alliance, our CEO Cristina Flaschen hosted a conversation with product leaders from Atlassian, Crossbeam, Gorgias, and Typeform. We wanted to share some of the insights from the discussion, which included their frameworks for how they prioritize integrations, balancing the GTM value with the product value of an integration, best practices for avoiding vanity metrics, and more.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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A Product Leader on How to Build Out a SaaS Platform: Interview with David Grabner
David Grabner is the Product Lead for Apps and Integrations at Miro, a leading collaboration platform. He shares the importance of developer relations, why you need a good testing suite and a process for continually updating integrations, and his north star metrics for product partnerships and integrations.
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3 Best Practices for API Documentation
When API users and developers were asked what are the top three most important characteristics they need in an API, thorough documentation beat out performance. In this article, we describe 3 best practices for API documentation that will improve the developer experience and increase adoption.
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Managing Talkdesk's Thriving App Marketplace: Interview with Walla Oriqat
Walla Oriqat leads Talkdesk AppConnect and she shares how her team and cross-departmental stakeholders are structured, what makes for an exceptional partner experience, and how to get internal alignment for successful tech partnerships.
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How to Tackle Partner Operations: Interview with Vlad Khazanovich
Partner Operations is a quickly growing field. Vlad Khazanovich runs partner operations at CaptivateIQ, and he shares his advice on how to optimize processes, tech, and teams to ensure partnerships are driving the most revenue.
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Partner Marketing Software and Partnerships: Interview with Don Gustavson
Don Gustavson is Vice President of Strategic Partnerships at Partnerize, a global leader in partnership management technology. He shared his north star metric, the power of integrations, and how he sees partnerships and affiliate marketing changing in the next 5 years.
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Scaling Partnerships in HR Tech: Interview with Jonathan Wall
Jonathan Wall was a marketing VP prior to becoming the VP of Strategic Partnerships at PrismHR. With over 55 tech partners, Jonathan shared his approach to selecting tech partners, advice on building integrations, and why he thinks it's important to be able to say no in partnerships.
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