Insights on the Tech Ecosystem
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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APIs and Integrations Explained for Non-Technical Roles
Cristina Flaschen, CEO and Co-Founder of Pandium, hosted an educational event with the Head of Integrations at Advanced and API Evangelist from SmartBear on what non-technical roles involved in SaaS and technology partnerships should understand about APIs and integrations.
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Leveraging Partner Data & Tracking Partner Influence on Sales
Kalen Kimm is the Strategic Partnerships Director at Jebbit. In this interview, he shares his thoughts on why sales should be leveraging partner data along with best practices, technology, and pitfalls for enabling sales teams and tracking partner influence.
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How In-App Marketplaces Create a Competitive Advantage for B2B SaaS
No matter what industry or vertical you operate in, your customers need to use your SaaS application with their other software - and they want to be able to do this without manually transferring data, or persuading IT department to build custom integrations. The solution? Build an in-app marketplace.
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App Marketplace Benefits and Managing the Long-Tail Partner Experience
Ian Cugniere, the Program Manager for the App Marketplace at Aircall, shares app marketplaces features that are attractive to customers and partners and ways to provide a good partner experience at scale for long-tail partners and partner developers.
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Justifications for Investing in Tech Partnerships - From Product Leaders
We hosted a discussion with product and tech ecosystem leaders at Duda, Procore, LeafLink, and Digital Bridge Partners on why SaaS organizations should make building an integration ecosystem a strategic priority, and what it takes internally to support the product organization in being ecosystem-first.
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