Insights on the Tech Ecosystem
Advice for Building and Managing a Technology Partner Program
In two years the Technology Partnership Lead at Gorgias helped grow their program from a team of one to six, becoming a million-dollar ARR channel. He shares advice for growing a partnership team, measuring the success of their tech partner program, and auditing the investment in new and existing partners.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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The E-Commerce Ecosystem: Industry Trends and Best Practices
Over at the SaaS Ecosystem Alliance, we hosted a discussion with partnerships leaders at Rapyd, Forter, Recharge, and Constructor.io. We wanted to share some of the insights from the discussion, which included frameworks for prioritizing tech partnerships, trends in e-commerce partnerships, and advice for scaling a tech partner program in the e-commerce space.
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A Discussion on How to Increase Partner Engagement
Over at the SaaS Ecosystem Alliance and in collaboration with Tech Partnerships Ecosystem we had a discussion on partner engagement. We spoke to industry leaders on challenges to engaging partners, how partner tech can improve the partner UX, the importance of product and partnership alignment, and why partner journeys should be customer centric.
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How To Build an Ecosystem First Product Organization
In order for organizations to effectively meet their customers' needs and successfully leverage partnerships, the product department needs to adopt an ecosystem mindset. Understand how an ecosystem product roadmap differs from a traditional approach and how to implement it.
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Lessons Learned from the Leaders of Larger Ecosystems
Our CEO Cristina Flaschen hosted a conversation with heads of partnerships for Square, Yotpo, Talkdesk, Amplitude, and Vonage. We wanted to share some of the insights from the discussion, which included how to build an internal culture that values partnerships, metrics partner managers should track, how companies should think about monetization, and more!
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