An an engineer turned technology partner manager, discusses how she's serves as a liaison between sales, CX, and product teams to collaboratively identify integration solutions that provide value to their market base.
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
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Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
Krishanth Thangarajah is the Senior Director & Head of EMEA and LATAM Partnerships at Yellow.ai. In this interview, he shares advice on how tech partnership teams can scope use cases, measure tech partnership's impact on retention and upsells, and refine their partner tiering and long-tail partner experience.
Arpit Choudhury, the Founder of astorik, talks about the biggest challenges to offering and managing product integrations, how to assess the internal data landscape of b2b customers when building integrations, and how customers are currently evaluating integrations.
Sid Maestre, the Director of Developer Relations and Advocacy at Lob, shares how to think of partner developer vs customer developer experience, priorities for organizations introducing developer relations, tactics for collecting developer feedback, and arguments for investing in developer relations.
Over at the SaaS Ecosystem Alliance, and in collaboration with Tech Partnerships Ecosystem, we had a discussion on Tracking Partner Influence and Attribution in the Sales Pipeline with partner sales leaders at Salesloft, Quora, NoFraud, and Partnered.
Over at the SaaS Ecosystem Alliance and in collaboration with Tech Partnerships Ecosystem we had a discussion on partner engagement. We spoke to industry leaders on challenges to engaging partners, how partner tech can improve the partner UX, the importance of product and partnership alignment, and why partner journeys should be customer centric.
Max Katz has led Developer Relations teams at Okta, IBM, and Appery. He shares his advice on developer relations KPIs, collaborating with other departments internally, building a community, and how earlier stage companies should allocate their resources.
Itai Bengal holds a multidimensional role as the Director of Product BD and Tech Partnerships at Yotpo, a leading eCommerce marketing platform offering advanced solutions for customer reviews, SMS marketing, visual marketing and loyalty and referrals programs.