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Interview
The Benefits of Reporting to Sales & Best Practices for Cross-functional Collaboration
An an engineer turned technology partner manager, discusses how she's serves as a liaison between sales, CX, and product teams to collaboratively identify integration solutions that provide value to their market base.
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The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global
John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers.
An Analysis of 50 Top Technology Partnership Programs
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Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration.
Infographic: The Partner Tech Stack
Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools.
The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal
Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace.
Infographic: Why 2021 Is the Year of the Product Integration
This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing.
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Strategies for Prioritizing Technology Partners and Refining the Partner Experience
Krishanth Thangarajah is the Senior Director & Head of EMEA and LATAM Partnerships at Yellow.ai. He shares advice on how tech partnership teams can scope use cases, measure their impact on retention and upsells, and refine their partner tiering.
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Defining Data Integration and The Modern Data Landscape
Arpit Choudhury, the Founder of astorik, talks about the biggest challenges to offering and managing product integrations, how to assess the internal data landscape of b2b customers when building integrations, and how customers are currently evaluating integrations.
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Strategic Goals of Developer Relations: Interview with Max Katz
Max Katz has led Developer Relations teams at Okta, IBM, and Appery. He shares his advice on developer relations KPIs, collaborating with other departments internally, building a community, and how earlier stage companies should allocate their resources.
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